BharatPe launches ‘Hai Yakeen’ campaign for offline merchants


BharatPe, one of India’s quickest developing fintech organizations, today declared the send-off of its new image crusade – ‘Hai Yakeen’. Conceptualized around the force of dreams and steadiness of disconnected dealers and SMEs, the mission intends to commend the examples of overcoming adversity of the versatile local area of business people of Bharat, across a scope of ventures. The TVC has been coordinated by the praised promotion movie chief, Anupam Mishra. Naseeruddin Shah has loaned his voice to the TVC. Alongside the TVC, BharatPe will be running a high decibel 360-degree crusade across TV, OTT, and computerized media.

Planned to exhibit the enthusiasm of little disconnected organizations, the film creates the tales of 6 entrepreneurs and features how they satisfied their huge dreams with strength, inventive reasoning, and difficult work. The film likewise lays out the trust BharatPe has in the high development capability of disconnected shippers while assisting them with top-tier fintech items that are empowering agents in their development story.

Talking on the send-off of this new mission, Mr. Parth Joshi, Chief Marketing Officer, BharatPe, said, “As far as we might be concerned, ‘Bharat’ represents the unstoppable soul, optimistic outlook, and the determination to bring change. This is the impression of millions of vendors who are quietly walking forward to shape the country and are the spirit of Aatmanirbhar Bharat. Their fantasies, desires, endeavors, and inventive reasoning should be visible all over the place; each road, each corner, each city-the nation over. BharatPe was planned with the purpose to enable the large number of disconnected shippers who assume a basic part in building another India. With this mission, we praise a great many untold stories and expect to rouse an entirely different arrangement of traders to trust in the force of their fantasies. We are appreciative of our 8 million+ shipper accomplices who have placed their confidence in us. We are focused on building items that will engage a huge number of disconnected retailers and SMEs in the country.”

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