New Delhi, 9th July 2026: Twisted Tails, India’s first concept-led, versatile, non-alcoholic ready-to-drink (RTD) cocktail and mixer brand, is now available on Blinkit across Delhi NCR. Built with global standards, high-quality ingredients, bold flavour profiles and a storytelling-led approach, this award-winning premium beverage can now be ordered in minutes. With the launch on quick commerce, Twisted Tails enters India’s most dynamic and fastest-growing retail channel, making the brand more accessible to consumers. This marks a big win in the brand’s omnichannel footprint expansion strategy, adding to its existing presence via D2C website, premium retail stores like Le Marché and Nature’s Basket and e-commerce giants like Amazon and Flipkart.
With delivery in minutes, consumers can now enjoy Twisted Tails more conveniently than ever, whether it’s for a spontaneous evening, last-minute hosting or a planned celebration. Crafted with real fruit juices, real spices, less added sugar and no artificial flavouring, Twisted Tails is designed to elevate your social moments and moods. It offers zero-fuss, bold and versatile flavours for every kind of occasion that can be consumed as per your choice: sipped straight from the bottle chilled, or over ice or mixed with your choice of spirit.
Each Twisted Tails variant is designed with its own personality and a playful plot twist. At its core, the brand stands for ‘One for every tale’ because every story, mood or moment deserves to be celebrated with a drink for that moment.
Radhika Sharda, Co-founder, Twisted Tails, said, “This is a massive milestone for us as now we are where our consumers are, at the moment they need something whether planned or unplanned. Twisted Tails stands for choice, versatility and self-expression; we don’t define your moment, but rather we fit into it. With the launch on Blinkit in Delhi NCR, we are more discoverable and more accessible to being part of these spontaneous moments whether, it’s hosting friends, stocking up for the weekend or simply unwinding after a long day. As we always say, there’s ‘One for every tale’.”
Atin Khanna, Co-founder, Twisted Tails, added, “Quick commerce has rapidly become a platform where consumers discover and try new products, making it a great fit for Twisted Tails. With our launch on Blinkit in Delhi NCR, we bring world-class, global flavour profiles made with high-quality, real ingredients to your doorstep in minutes. Twisted Tails is made to elevate your beverage experience, letting you experiment and turn everyday moments into tales worth telling.”
Raghav Sharda, Co-founder, Twisted Tails, said, “Building a modern beverage brand is about more than expanding distribution; it’s about creating meaningful availability across every relevant consumer touchpoint. Our entry into quick commerce with Blinkit complements our presence across D2C, premium retail and e-commerce, strengthening our omnichannel strategy while ensuring Twisted Tails is available wherever today’s consumer chooses to discover and shop for premium beverages.”
Since its launch, Twisted Tails has steadily expanded its presence across direct-to-consumer, modern retail and quick commerce while building a community around flavour exploration and contemporary drinking culture. Earlier this year, the brand was recognized as the Best Mixer of the Year 2026 at the India Bar Awards & Cocktail Week India.
Twisted Tails’ current portfolio includes four 250ml variants, priced at ₹200 each: Bizzare (Orange & Coffee), Mystical (Vanilla & Caramel), Uncanny (Cinnamon, Clove, Apricot & Peach) and Enigmatic (Tea & Jasmine), each bringing a unique, bold flavour profile that balances familiarity with an element of surprise.
Twisted Tails is now available on Blinkit across Delhi NCR, bringing its signature range of premium beverages to consumers in just minutes.
About Twisted Tails:
Twisted Tails is a concept-led, versatile non-alcoholic ready-to-drink (RTD) cocktail & mixer beverage brand by RAD Beverages, crafted using real fruit juices, real spices, less added sugar and no artificial flavouring. Built around the philosophy ‘One for every tale’, the brand offers bold and unexpected flavour combinations designed to be enjoyed either as premium mixers or a ready-to-drink (RTD), with the aim of redefining India’s beverage landscape through creativity, quality and distinctive flavour storytelling. The brand is currently available through premium retail at Nature’s Basket stores across major metro cities, with six stores in Mumbai, two in Kolkata and two in Bangalore, at Le Marché stores in South Point Mall, Aerocity, Galleria Market, DLF Promenade and Mall of India and via e-commerce on Amazon India, on Flipkart and through own website www.twistedtails.in .
