Targets smart and serious traders with high-performance trading platform delivering Power, Speed and Precision
Mumbai, 12th February, 2025: BlinkX, the digital stockbroking platform by diversified financial services group JM Financial, has rolled out an exciting new ad campaign, #ItsATraderThing. Aimed majorly at the smart, serious stock market traders, the campaign positions BlinkX as a high-performance trading platform capable of delivering power, speed and precision to the growing number of DIY traders across India, helping them to master every trade – Equity, Futures, Options and Commodities.
Through a series of sleek, sharp and engaging short videos, the #ItsATraderThing campaign captures the undying passion of DIY traders towards trading. With a mix of static and video series, it recreates some relatable slice-of-life moments to show how that insatiable appetite for investing spills over to daily life or special occasions. Highlighting the underlying sense of community and exclusivity in their thought process, the campaign makes a convincing case for BlinkX which is equipped with all the advanced features to deliver superior trading convenience and experience.
The #ItsATraderThing campaign reflects the frame of mind of serious traders and what they look for in an online digital stockbroking platform. By demonstrating reliability, data-driven analysis for informed decision-making and value-driven approach, the campaign nudges this evolved trader community to upgrade to BlinkX. The campaign will be featured across TV, Print and multiple digital and social media platforms.
Commenting on the launch of the campaign, Mr. Vishal Kampani, Vice Chairman and Managing Director, JM Financial Limited said, “BlinkX has created a distinctive identity as a high-performance trading platform with enhanced trader specific features, reliability and efficiency, thus delivering exceptional value to the traders. With the #ItsATraderThing campaign, BlinkX aims to capture the imagination of the seasoned traders who are risk-takers, strategists, and data-driven decision makers. To them, trading is not just about investing -it’s a skilful craft that requires strategy and expertise.”
Mr. Gagan Singla, Managing Director, BlinkX said, “This campaign is an ode to the dynamism of our focused target audience – DIY traders. They are not just passionate about investing but are experts in using multiple trading tools. BlinkX is a high-performance trading ecosystem built exclusively for traders who demand speed, reliability, and cutting-edge tools to stay ahead. While reinforcing our commitment to innovation and service excellence, the campaign will further strengthen our client engagement and establish BlinkX as the preferred choice for traders.”
BlinkX provides a robust and reliable platform that traders can rely on, even during peak market hours. Its cutting-edge app is equipped with features designed for professional traders, including advanced option chain, order slicing, an options watchlist and more. Additionally, BlinkX provides a suite of specialized trading platforms, including a Web Platform and a Desktop Terminal. Complementing these tools, the platform integrates cutting-edge technological capabilities, delivering personalized insights, predictive analytics, and recommendations.
