It’s that time of year again, when the brand launches patriotic-themed campaigns across all categories. Almost all brands want to raise awareness about the need to break free from stereotypes and prejudices, especially those that affect India’s very social fabric.
In honor of the 75th Independence Day, brands such as Tata Tea, JSW Paints, HDFC Mutual Fund, Godrej, Cash Karo and Rage Coffee incorporated some interesting themes into their respective campaigns.
#DeshKaGarv campaign by
Tata Tea Premium has launched a campaign titled #DeshKaGarv. In keeping with the brand’s ethos of evoking national pride, the campaign spans his 70-year journey and captures the iconic moments that not only made history, but elevated India to the world stage during that era. I’m here. As part of the campaign, the brand also launched a limited-edition artistic tea set and tin pack called #DeshKaGarv. The
Tea Set Collection was curated in collaboration with Plated Project, a unique and influential brand fighting the hunger crisis through art. A unique collection with only 50 sets produced.
Tata Tea Premium also launched his TV campaign. Created by Media Monks, the film blends storytelling and technology, juxtaposing the past and present to frame the journey of each of these proud moments and events.
Godrej’s #SoundsOfMakingIndia Campaign
The film brings together the various companies of his one of India’s most famous brands and gives consumers the opportunity to hear the many sounds and pulse of progress that make India what it is.
This video is powered by digital content creators spreading the message. Media partners post to their respective platforms. Business partners enhance it with social media assets.
JSW Paints Embraces Beauty
JSW Paints ad is entitled “Thankful is Beautiful” and features an interesting interpretation of what beautiful really means. This ad emphasizes that true beauty is in our hearts. And it shows in the behavior of people, families, communities and nations. Created by
TBWA\India, this film takes Think Beautiful from his four walls of home into the neighborhood. The power of beautiful thoughts to make our country beautiful – the movie plays on straightforward events and finds clever twists.
NIC Honest Natural Ice Cream Receives Gift of Independence His
NIC Honest Natural Ice Cream commercial begins with a question from a young boy to his father. Day? The father replies that he will receive the gift of “hope” on Independence Day. The discussion about hope continues and my son wants to see if he can get another ice cream.
The ad ends with the hashtags #hope, #pride and #honesty, trying to connect the younger generation’s deeper emotions to Independence Day.
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