The new facility brings machinery inventory, live demonstrations, sampling and trials under one roof, reinforcing BSM’s vision of making manufacturing more accessible, efficient and technology-driven
New Delhi: BSM India, the industrial machinery and manufacturing solutions company with a legacy dating back to 1984, has opened its new Experience Store in Delhi, marking a significant milestone in its journey towards transforming how Indian businesses discover, evaluate and invest in industrial machinery.
The Experience Store has been conceptualised to address a longstanding challenge in industrial procurement: the difficulty of evaluating machinery before making a significant investment. Moving beyond the conventional catalogue-led approach, the facility brings together an extensive range of machinery, live demonstrations, sampling and trial opportunities, enabling customers to assess equipment firsthand before making purchasing decisions.
The initiative reflects BSM India’s broader vision of becoming a trusted, comprehensive manufacturing solutions partner, offering businesses access to machinery, production systems, automation solutions and technical support tailored to their operational requirements.
Founded in 1984 as Bengal Shoe Machinery, BSM has evolved over four decades from its roots in footwear machinery into a broader industrial manufacturing solutions company. According to the company profile, its portfolio now spans machinery and solutions for cutting, stitching, finishing, embossing, adhesive application, packaging, testing and other manufacturing processes. The company also supports manufacturers with production-line planning, sourcing, installation, technical assistance and factory optimisation.
Reimagining the Industrial Machinery Buying Experience
The BSM Experience Store aims to bring greater transparency, convenience and confidence to machinery procurement. Rather than relying solely on product catalogues, specifications or machines sourced only after an order is placed, customers can explore available equipment, understand its capabilities and evaluate its suitability for their specific production requirements.
Explaining the vision behind the initiative, Ainesh Sikdar, Director and CEO of BSM India, said:
“Our vision behind the BSM Experience Store was to transform how industrial machinery is discovered and purchased in India. Instead of relying on catalogues or importing machines only after an order, we bring extensive inventory, live demonstrations, sampling and trials together under one roof. Customers can experience the technology firsthand, select the right solution, and rely on BSM for everything from delivery to installation. Just as one test-drives a car before buying it, we believe every business should be able to experience its machinery before making an investment.”
The store is designed to make the machinery selection process more practical and customer-centric, helping manufacturers identify solutions that align with their products, production capacity, budgets and operational goals. BSM’s approach extends beyond the sale of equipment to include installation assistance, technical guidance, maintenance support and long-term operational support.
Manoj Sikdar on Building on BSM’s Legacy
For Manoj Sikdar, Director at BSM and a member of the second generation of the Sikdar family associated with the business. The Experience Store represents the continuation of a legacy built around industrial expertise, customer relationships and the changing needs of Indian manufacturers.
Over the years, BSM has developed its presence in the footwear machinery sector while expanding its capabilities to serve a wider range of manufacturing industries. The company’s evolution reflects its focus on combining established industry knowledge with new technologies and a broader understanding of manufacturing requirements.
Speaking about the company’s journey and the significance of the new initiative, Manoj Sikdar, Director, BSM India, said:
“BSM’s journey has always been about understanding the needs of manufacturers and evolving alongside the industry. Having been part of the second generation of this business, I believe that building on our legacy means more than preserving what we have created; it means finding new ways to serve our customers better. The Experience Store is a step in that direction. We want manufacturers to have greater access to technology, the opportunity to evaluate machinery before investing, and the confidence that they have a dependable partner throughout their manufacturing journey. As we move forward, our focus remains on strengthening customer relationships, embracing innovation and helping Indian businesses build more efficient and capable production systems.”
The new facility also aligns with BSM India’s wider vision of offering integrated manufacturing solutions rather than machinery alone. By bringing product discovery, evaluation and customer support closer together, the company aims to help businesses make better-informed decisions while simplifying the process of adopting new manufacturing technologies.
Strengthening India’s Manufacturing Ecosystem
BSM India serves a diverse range of industries, including footwear, leather goods, bags and belts, garments and apparel, furniture and upholstery, safety products, sporting goods, orthopaedics, packaging, stationery and toys. Its company profile highlights more than 40 years of industry experience, a portfolio of over 400 varieties of industrial machinery, and a customer base of more than 40,000.
With the opening of the Delhi Experience Store, BSM India is strengthening its commitment to helping manufacturers access appropriate machinery, improve productivity and build scalable production capabilities. The initiative seeks to make industrial procurement more experience-led, informed and accessible, supporting businesses as they modernise operations and respond to evolving market demands.
As Indian manufacturing continues to embrace greater automation, operational efficiency and advanced production technologies, BSM India aims to play an increasingly important role in connecting manufacturers with the machinery, expertise and support needed to grow with confidence.
About BSM India
BSM India, operating under Build Scale Manufacture Pvt. Ltd., is an industrial machinery and manufacturing solutions company with roots dating back to 1984. Originally established as Bengal Shoe Machinery, the company has expanded beyond footwear machinery to offer solutions across multiple manufacturing sectors. Its capabilities include industrial machinery, production-line planning, automation, material sourcing, installation support, technical assistance and factory optimisation. Through its integrated approach, BSM India aims to help manufacturers improve productivity, optimise operations and build sustainable manufacturing capabilities.
