India, 15th October 2026: SOCIAL has wrapped up its Oktoberfest run with PROST N’ DOST, held from 19th September to 10th October 2026, bringing together beer, food and friendly competition over three weeks. Among the season’s highlights was Beer-lympics, where teams took on four games and competed for a spot on the leaderboard, adding a playful competitive streak to the usual Oktoberfest catch-up.
Over the course of the celebration, SOCIAL recorded approximately 5.5 lakh footfalls across its outlets as friends came together for everything from casual catchups to game-led evenings. The response pointed to a broader shift in how nights out are taking shape, with people increasingly looking for more than just a table and a menu.
While beer kept the festivities flowing, food was no side act. BBQ Chicken Drumsticks emerged as the best-selling dish, with 1,900 portions sold, followed by Salchipapas, with 1,400 portions sold during the Oktoberfest period. Charred Corn Ribs, Loaded Potato Skins and quesadillas were among the other dishes that kept the food conversation going between rounds.
Beer-lympics ultimately became the clearest expression of what PROST N’ DOST set out to do: give friends more reasons to stay, compete, laugh and make a night of it. Rather than positioning Oktoberfest as just another drinking occasion, SOCIAL centered the celebration on the coming together of food, games and good company.
“People are increasingly looking for nights out that feel more layered, where food and drinks are part of the experience, but not the whole story. We’re seeing a clear preference for moments that are social, interactive, and easy to be part of. With PROST N’ DOST, that came through in the way people responded to Beer-lympics, which added a playful competitive edge to the evening without taking away from the catchups and conversations around it. What stood out was how naturally people moved between the games and the table, which is often what makes a night out feel more memorable and worth spending time over,” said Divya Aggarwal, Chief Growth & Product Officer, Impresario Entertainment & Hospitality Pvt. Ltd.
With PROST N’ DOST, SOCIAL brought a fresh spin to Oktoberfest, pairing familiar favourites with games and friendly competition to create more reasons for people to come together. It showcased SOCIAL’s approach to making every visit about more than just food and drinks, turning a night out into an experience worth sharing.
ABOUT SOCIAL
SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this creatively charged collaborative space into a high-energy bar when work hours end, striking the perfect balance between work x play. Each outpost is a representation of the neighbourhood it resides in, from the pin code to the people. It’s a second home, workplace, and hangout, all wrapped up in one mind-blowing experience.
ABOUT IMPRESARIO ENTERTAINMENT & HOSPITALITY PVT. LTD.
Impresario Entertainment & Hospitality Pvt. Ltd. (Impresario) was founded in 2001 with its maiden venture Mocha – Coffees and Conversations. Today, Impresario boasts a network of 60+ restaurants across 20+ Indian cities. Alongside SOCIAL, its umbrella brands include scaled brands such as antiSOCIAL, Smoke House Deli, and Mocha, as well as boutique one-offs such as Bandra Born, Slink & Bardot, BANNG and Prithvi Café. The company’s core strength lies in understanding the changing dining habits of young India and delivering quality experiences tailored to delight its patrons.
