India, 4th November 2025: ButtonShift – the creative workflow platform, just launched its latest brand campaign “The Modern Workflow for Creative Teams.” The film takes a relatable, cinematic look at the kind of chaos every creative professional faces – endless revisions, scattered feedback, and approval loops that eat into precious creative time.
“We wanted to tell a story every creative team could see themselves in and relate to. While creative work will always involve revisions and approvals, ButtonShift makes the process smoother and more transparent. It’s designed to help creative teams move faster, without losing their creative spark and mindspace.” said Deepankar Das, Co-founder and CEO, ButtonShift
The campaign underlines ButtonShift’s core vision – a single hub where creative work flows smoothly from concept to completion. Key moments in the film spotlight how the platform helps teams handle feedback, approvals, and bring ideas to life faster.
- Unified workflows: Manage projects, feedback, and approvals seamlessly.
- Faster approvals: Get to sign-off without the endless back-and-forth.
- Real creative freedom: Let the platform handle the chaos while you handle the ideas.
The campaign film, now live on YouTube, playfully shows the reality of creative teamwork while showing how ButtonShift helps teams simplify it, in a way that’s both relatable and refreshing. With this campaign, ButtonShift aims to position itself as a partner for creative teams, marketing agencies, and content-first organizations.
