Campaign called “Har Din Diwali” launched by Karcher India

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It’s time to put an end to the pre-Diwali cleaning frenzy. It is possible to clean every nook and cranny of your home using Karcher India’s selection of products.

German-based cleaning solutions pioneer Karcher has launched a campaign titled “Make every day your Diwali with Karcher Cleaning Solutions” to raise awareness of its revolutionary products for the Indian customer and to promote the company’s new products.

Make your home as festive as possible for Diwali, a celebration that brings forth a wide range of positive feelings such as jubilation, love for one another, and the spirit of giving. With Karcher Cleaning Solutions, we’ve selected the subject of “Make Every Day Your Diwali” since people don’t have to wait for Diwali to thoroughly clean their homes, and the delight and satisfaction of seeing a really clean home shouldn’t be limited to that time of the year. We are trying to make life simpler and make a difference,” says Mr Jatinder Kaul, Managing Director – Karcher India.

To reach out to prospective customers, the corporation has launched various sharp-shooting marketing efforts. By partnering with the MyGate App, Karcher India is promoting solutions for gated communities. The number of Indians living in gated communities has already surpassed 16 million, which is anticipated to more than quadruple in the next decade.

The Phygital campaign was started by Karcher India in big and premium communities within a 10km radius of the Karcher Center in Noida. The events will take place in two residential complexes with more than 500 units. Both online and physical interactions with prospective clients were made easier thanks to the MyGate platform. The platform’s internal digital communication channels were used to disseminate messages.

A wide range of cleaning options was displayed during on-the-ground activities, such as pressure washing and Floor cleaning. On top of the physical efforts, Karcher India has also placed a giant hoarding in Sector 62, Noida, around 600 metres from the Karcher Center, to direct traffic there.

A growing number of Karcher India’s target customers are being reached through social media, where the company is taking advantage of both traditional ad bursts and geo-targeted advertisements. One recent ad aims at the wedding sector, and the solutions play an essential part in keeping the home clean without really pressuring folks to retain cleanliness. The business has also done lift installations in essential communities.

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