Campaigns We Like: Mahindra presents ‘Dance for Good’


As Mahindra Racing outfitted to contend at the London e-Prix, the group made an interesting, feasible stage for London’s residents to drive up the group’s race vehicle while getting a move on and having a great time.

As an expansion of its obligation to supportability, Mahindra Racing charged a best-in-class stage at Potters Field Park, London which would saddle sustainable power made by individuals moving on it to fuel the Mahindra e-race vehicle. Mahindra Racing teamed up with BBH India (part of Publicis Groupe India) to rejuvenate this drive.

Dutch firm Energy Floors planned a shrewd, intuitive stage that immediately changed over the dynamic energy created through individuals’ dance moves into power. This power was then sent through links to help Mahindra electric dashing vehicle’s battery. The drive made the environmentally friendly power age noticeable, allowing individuals an opportunity to all in all have a constructive outcome.

English Choreographer Katie Priest launched the dance on the electronic blend of notorious Bollywood melody ‘Chaiyya’, revitalizing passers-by to participate. The stage set up in Potters Field Park to the background of the memorable London Tower Bridge was a group puller facilitating a large number of local people and vacationers over the day.

Remarking on the drive, Asha Kharga, Chief Customer and Brand Officer, Mahindra, and Mahindra, said, “Mahindra Racing is India’s just OEM to take part in worldwide, feasible motorsport – The Formula E World Championship. At the core of Mahindra Racing is an innovation that consolidates with maintainability to make it the greenest group in engine sport. The #DanceForGood lobby is to make striking nature around Mahindra Racing and assemble commitment around supportability by utilizing mainstream society that makes it energizing and tomfoolery.”

Remarking on this drive, Russell Barrett, CCO, and CEO, BBH India, said, “Recipe E is the hustling game representing things to come and Mahindra Racing has been at the front of the game beginning around 2014. Our assignment is generally to create interest in the different e-Prix, support for group Mahindra and the actual game.

“This thought winds around innovation, culture, manageability, and the fervor of the London E Prix into a cutting edge, popular piece of initiation and content. We will persistently look for fresher, powerful approaches to drawing an ever-increasing number of individuals to this game and that’s only the tip of the iceberg and more fans to revitalize under the Mahindra Racing flag,” Barrett said.

The mission video has crossed 10mn perspectives on Youtube, 2mn+ perspectives on Facebook and Instagram, and 1mn+ perspectives on Twitter. Malaika Arora (on whom the tune was initially picturized) and Mahindra Group Chairman – Anand Mahindra have shared this on their social channels.

Farah Khan Kundra, the first choreographer can be noted making agreeable exchanges with Malaika in the remarks segment. Malaika has additionally started off the #DanceForGood Challenge on Instagram. The mission video is as of now additionally picking up speed on Whatsapp and universally shared across family and different gatherings.

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