National, July 28, 2026: As lakhs of devotees gathered in Puri for the annual Jagannath Rath Yatra, many undertook the sacred pilgrimage on foot, covering long distances as an expression of faith and devotion. Amid the massive crowds, devotees often found themselves losing their footwear – either because it got misplaced or stolen in the crowd, or because it became damaged during the course of the journey. While the pilgrimage remained a deeply spiritual experience, the lack of comfortable footwear often became an unexpected challenge for many pilgrims.
Recognising these challenges faced by devotees, Campus Activewear, one of India’s leading sports and athleisure footwear brands, introduced its ‘Move with Comfort’ initiative during this year’s Rath Yatra. Through the initiative, devotees who had lost their footwear, or whose footwear had become worn out or damaged, were provided with a new pair of comfortable Campus shoes, enabling them to continue their pilgrimage with greater ease and comfort.
Watch the initiative film here – https://www.youtube.com/watch?v=w1YtQYC0mZg
Commenting on the initiative, Gaurav Sharma, Chief Marketing Officer, Campus Activewear, said: “Rath Yatra is a celebration of faith, resilience and community, and we wanted to participate in a way that was thoughtful and meaningful. Watching thousands of devotees undertake this sacred journey was a powerful reminder of the spirit that defines this occasion. We wanted to support pilgrims with comfortable footwear so they could continue their journey with greater ease. At Campus, our ‘Move Your Way’ philosophy is rooted in enabling people to move with confidence and comfort, and this initiative was a natural extension of that belief. As a brand, we strive to engage with our consumers through experiences that are authentic, purposeful and relevant, and participating in Rath Yatra gave us an opportunity to contribute meaningfully while staying true to what Campus stands for.”
Through ‘Move with Comfort’, Campus Activewear extended its ‘Move Your Way’ philosophy beyond everyday movement by supporting devotees during one of India’s most revered spiritual gatherings. By addressing a simple yet meaningful need, the initiative reflected the brand’s commitment to creating authentic consumer experiences while helping people move with comfort when it mattered most.
About Campus Activewear Ltd.
Campus Activewear Limited (NSE: CAMPUS, BSE: 543523) is one of India’s largest sports and athleisure footwear brands by value and volume. Introduced in 2005, Campus offers a diverse portfolio of footwear for the entire family, combining style, comfort and accessibility across multiple price points. With an estimated 17% market share in the Indian branded sports and athleisure footwear market, the company is backed by strong in-house manufacturing capabilities, an integrated supply chain, a robust omnichannel distribution network spanning over 30,000 retailers across 800+ districts, 300+ exclusive brand outlets, and a growing e-commerce presence across leading marketplaces and its own website. Through its focus on innovation, design, and consumer-centric product development, Campus continues to strengthen its position as one of India’s most trusted and accessible footwear brands. For additional information and financial results, please visit campusshoes.com.
