CEAT Joins Forces with Maharashtra Motor Vehicles Department and MSRDC to Spearhead Road Safety Initiative on Samruddhi Mahamarg

CEAT Joins Forces with Maharashtra Motor Vehicles Department and MSRDC
CEAT Joins Forces with Maharashtra Motor Vehicles Department and MSRDC to Spearhead Road Safety Initiative on Samruddhi Mahamarg

India – 09th June, 2023: CEAT Limited, a leading tyre manufacturer, today announced its collaboration with the Maharashtra Motor Vehicles Department and the Maharashtra State Road Development Corporation (MSRDC) for a significant highway road safety initiative. This joint effort aims to raise awareness about the importance of maintaining tyre condition and proper inflation while traveling on the Hindu Hrudaysamrat Balasaheb Thackeray Maharashtra Samruddhi Mahamarg. The initiative will be undertaken for three months and would be expanded to include other highways across Maharashtra.

The launch of the road safety initiative on Samruddhi Mahamarg was graced by esteemed dignitaries, including Mr. Vivek Bhimanwar, Transport Commissioner, Maharashtra,  Mr. Allwyn Vaz, Head of Corporate Affairs, RPG Group, Mr. Shrinivas Patki, Vice President, Plant Operations at CEAT’s Nasik Plant , Mr. Sunil Kumar Jha, Chief Customer Service Officer- Global, CEAT and other senior officials from MSRDC and CEAT. With their collective expertise and profound dedication, these distinguished individuals will lend their support and insight to this crucial initiative, amplifying its impact and fostering a culture of responsible driving on Samruddhi Mahamarg.

Under this initiative, CEAT will encourage travellers to have their vehicle tyres checked at dedicated kiosks at the starting points of the Samruddhi Mahamarg before embarking on their journey. CEAT, will be offering the following services free of cost to ensure the safety of travellers:

  • Nitrogen Filling: The kiosks will provide nitrogen filling, which helps maintain proper tire pressure for an extended period, reducing the risk of tire failure due to under inflation.
  • Tyre Wear Check: Trained technicians will inspect the condition of tyres to identify any signs of wear and tear, ensuring that motorists are aware of their tyre’s health and can take necessary action if required.
  • Valve Check and Puncture Repair: The kiosks will also offer valve checks and puncture repair services to rectify any issues that may compromise the tyre’s performance and safety.

To conveniently cater to travellers, these kiosks have been strategically placed at the Shirdi and Nagpur Toll Plazas and are operational from 7 am to 11 pm, enabling motorists to have their tyres checked and serviced before continuing on their journey, ensuring a safe travel experience.

Lakshmi Narayanan B, Chief Marketing Officer, CEAT Limited said, “At CEAT, we have always prioritized safety and have powered a variety of initiatives to ensure safe mobility experiences for our citizens. In response to the alarming rise in accidents on the Samruddhi Mahamarg, we recognized the pressing need to build awareness and implement road safety services. Through our partnership with the esteemed Maharashtra Motor Vehicles Department and MSRDC, we have embarked on this activity of  promoting responsible driving practices among motorists  on the Samruddhi Mahamarg and beyond. We would like to encourage all vehicles to look at this safety aspect  before every journey.

CEAT aims to expand and scale up this initiative in the future to ensure the safety of passengers on roads and highways across Maharashtra. By providing essential services free of cost, CEAT and its partners are committed to fostering a culture of road safety 

CEAT Tyres, known for its commitment to innovation and superior quality, has been a trusted partner for millions of motorists across India. By participating in initiatives like this this, CEAT Tyres continues to demonstrate its dedication to making Indian roads safer for everyone.