Celebrate Navratri with Sankalp – jewellery from Kalyan Jewellers
Kalyan Jewellers, one of India’s most trusted and leading jewellery brands, has today announced the launch of the Sankalp collection, a line of traditional Gujarati jewellery delicately handcrafted with striking gemstones, vintage motifs, and exquisite kundan karigari, in time for the auspicious occasion of Navratri.
The all-new Sankalp Collection pays homage to Gujarat’s vibrant festivals, diverse culture, and energetic people, with each piece crafted with regional shoppers’ tastes in mind.
Each item of jewellery in this collection is rich in cultural and traditional symbolism, offering a glistening glimpse of Gujarat. By combining heritage and innovation, the new collection pays homage to the region’s unique culture and design styles while also catering to the needs of today’s modern, ambitious, and independent lady.
Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, stated of the debut of the Sankalp Collection, “Gujarat has been an exceptionally promising market for Kalyan Jewellers, and we have been acquiring considerable market share in the state.”
In 2013, we opened our first shop outside of South India in Ahmedabad, and our relationship with the state and its clients has only grown stronger since then. We intend to extend our product portfolio as well as satisfy the changing jewellery preferences of our patrons in the state, as part of our hyperlocal product strategy.
“This year, we honor the auspicious occasion of Navratri by delivering a brand-new offering for our patrons,” he continued. Sankalp, a traditional jewellery line, features timeless designs that embrace traditions while also being contemporary. This collection of traditional jewellery, we feel, will serve as both a lovely decoration and a symbol of prosperity and hope.”
“I am thrilled to announce the traditional jewelry line Sankalp, which genuinely reflects the essence of Gujarati culture through magnificent designs,” Kinjal Rajpriya, Kalyan Jewellers’ regional brand ambassador for Gujarat, said during the collection launch event.
Kalyan Jewellers has also launched their Navratri campaign, featuring regional brand ambassador Kinjal Rajpriya, to promote the Sankalp Collection. Every year, on the occasion of Navratri, the commercial depicts the cultural and traditional symbolism that is observed.
Sankalp will be a great addition to Kalyan Jewellers’ existing collections, which include Muhurat, a bridal jewelry line curated from throughout India, as well as popular house brands.
At 148 stores in India and the Middle East, Kalyan Jewellers pulls from a product range of over one lakh contemporary and traditional designs to give selections for everyday wear, bridal wear, and festive events.
On gold jewellery, customers can additionally benefit from Kalyan’s 4-Level Assurance Certification.
While all jewelry sold by Kalyan Jewellers is subjected to several purity tests and is BIS hallmarked, the 4-level assurance certificate ensures that buyers will be paid for the purity value stated on the invoice during exchange or resale. The accreditation also ensures that jewellery will be maintained for free for the rest of their lives at any Kalyan Jewellers outlet across the country.