Infogroup Restyles name to Data Axle


Infogroup is a leading supplier of data and data-driven marketing solutions helping customers achieve tangible results that set them up for success. Their data and software-as-a-service (DaaS & SaaS) services help clients from small companies to increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel knowledge that is enhanced by access to our proprietary data and businesses.

Historical names exclude Infogroup, Yes Marketing, Infogroup Nonprofit Solutions, Infogroup Media Solutions, ExecuReach, Marketing Genetics (MGEN), Sapphire, InfoUSA, and Salesgenie.

Recently, Informgroup transforms Company Name To Data Axle. The change chains the company’s long year tradition of data leadership with continued investment in innovative technology solutions and professional services. For the past ten years, Data Axle has been the name of the company’s real-time cloud-based data and AI/ML platform.

Data Axle will continue to provide  B2B and B2C clients to acquire, retain, and understand their customers better with the help of combining Artificial Intelligence and human verification. The business data provided by Data Axle has a supreme level of intelligence that is used to improve coverage and service. Also, Data Axle has shortened its product line and divisions by fusing under a single brand leveraging a unified technology architecture, services, and data.

Infogroup partnership with Data Axle enters into a new chapter of the evolution of the company,” said Kim Kolakowski, Vice President Credit, Gift Card, and Database Marketing at Boscov’s. Over the past  3 years, the company offers Data Axle’s robust database services, outstanding digital and direct mail campaign execution, accurate consumer data, and impeccable client support.

Data Axle’s corporate values for trust, transparency, and tenacity. The company actively works to ensure data collection, client relations, and deliverables. Data Axle has stood a trusted partner of the USO for several years. Data Axle’s excellent donor database played a key role in helping to refine and improve acquisition strategies, enhance marketing efforts with unique donor attributes, and develop cross-channel campaigns to the audience.

Therefore, the rebrand focus on solving the business challenges of their clients. They aim to develop the most accurate datasets, customer insights, and deliver predictive models to enterprise and small business clients in real-time via their platform.


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