Mumbai, 16th October, 2025: Chinese Wok, India’s largest home-grown Desi Chinese QSR brand, has announced a vibrant collaboration with the upcoming horror-comedy Thamma, starring Ayushmann Khurrana, Rashmika Mandanna, Nawazuddin Siddiqui, and Paresh Rawal. Building on its “Chinese Bole Toh, Chinese Wok” campaign the brand continues to turn cultural moments into craving moments — this time through cinema.
The Chinese Wok x Thamma alliance introduces the “Thammakedaar Chinese Combo” a limited-edition meal in two variants (veg and non-veg) available as a dine-in only at all 240+ Chinese Wok outlets from from 16th Oct till 15th Nov. The combo channels the spirit of Thamma’s quirky story, promising a sweet-and-spicy experience built for sharing.
- Veg Combo: Chowmein + Sweet Chilli Paneer (Mini) + Pepsi (475 ml) – Rs.299
- Non-Veg Combo: Chowmein + Sweet Chilli Chicken (Mini) + Pepsi (475 ml) – Rs.349
The campaign also features an exclusive video byte from Ayushmann Khurrana, where the actor playfully ties the film’s theme to Chinese Wok’s signature Desi Chinese cravings — creating a seamless connect between reel and real indulgence. Fans can also participate in the #ThammakedaarCravings online contest, matching Thamma’s characters to their favourite Chinese Wok dishes for a chance to win exciting vouchers and meals.
Speaking on the collaboration, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “Chinese Wok’s journey has always been about building relevance in everyday culture from digital content to the big screen. Our collaboration with Thamma celebrates this blend of food, film, and festive fun, while reinforcing Chinese Wok as the first name that comes to mind when India craves Desi Chinese.”
The film-themed launch is designed to sync with the Diwali release of Thamma (21 October 2025), leveraging the Maddock Horror Comedy Universe’s fandom for top-of-mind recall. By investing in pop-culture-led storytelling and digital engagement, Chinese Wok continues to reinforce its leadership in the fast-casual space.
The limited-edition Thammakedaar Combo is now available across all Chinese Wok outlets from 16th Oct till 15th Nov. Fans can also join the #ThammakedaarCravings contest online and experience a true blockbuster of flavour and fun.
