Cinthol launches new ad campaign for Cinthol Original

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Cinthol, Godrej Consumer’s soap company, has introduced a new TVC for its iconic brand Cinthol Original. The brand highlights its strong association with outdoor safety.

The Bathing Soap from Cinthol helps prevent acne, blemishes and rashes from exposure to the skin, dust and pollutants. Cinthol Original Bath Soap for skin safety is also recommended by physicians. The film embraces the feeling that we keep our society ahead of ourselves, which will definitely strike a chord with the market at which it aims.

A new TVC for the South Market has been launched by Cinthol, a flagship brand and market leader for soaps. Everything was released in the languages Tamil and Telugu.

The bathing Soap from Cinthol helps prevent acne, blemishes and rashes from exposure to the skin, dust and pollutants. Cinthol Original Bath Soap for skin safety is also recommended by physicians.

The new Cinthol Original TVC, conceived by Creativeland Asia and directed by Rajiv Menon, takes this feeling and does not lose the communication components that make the brand that which it is. For example, Dr Amma is back and her journalist’s daughter, a key worker, joins her on this occasion.

In the film, the girl tells how the city comes to life slowly and applauds the Tamil spirit while Dr Amma is worried about her safety. But the daughter alleviates the fears of her mother by ensuring she learned from her mother how to defend herself. The film ends with the mother-daughter pair going fearlessly and selflessly across their everyday lives by trusting Cinthol to protect their skin.

“2020 has brought rapid industry disruption, made us rethink our tactics, fire campaigns in our homes, be more agile and launch a new product within months,” said Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products (GCPL). In order to build this new, enhanced strategy, we needed something to relate dramatically to our stakeholders, so we have redefined brand value security for this new TVC. It helps to express the core offering of the brand and we are sure that our audience will also appreciate it.

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