Cinthol, Godrej Consumer Goods Limited’s iconic brand, has launched its first-ever ‘Cinthol Alive Adventures’ mini web series. The series will star India’s leading social media influencers from 11 January onwards, including actress turned influencer Shenaz Treasurywala, motorcyclists Harish Kumar and Sathyaraj, photographers Siddhartha Joshi, Trishita Bhattarcharya, and Manali Jain.
Cinthol is a brand that has always existed for exploration and now brings together top influencers from traveling around it to fuel a group. With these travel influencers, these webisodes will be a series of conversations reminiscent of their most adventurous encounters. A total of three episodes will be posted on the Cinthol social media accounts on a quarterly basis.
Two of these influencers will be paired together in each episode, to have a candid discussion about reliving their travel adventures, sharing their adventure stories, covering all the tips and tricks they have picked up on the road for years, and sharing their favorite moments of life and wonder.
The series is published as part of the first of its kind travel community, Cinthol Awesome Explorers, which brings together individuals who enjoy travel & adventure.
Sunil Kataria, the CEO-India & SAARC of Godrej Consumer Products Ltd (GCPL) notes that “We are extremely pleased to introduce this web series, bringing together travel and adventure enthusiasts from all walks of life to share their experiences as part of the Cinthol Awesome Explorers community”.As a brand, we are continuously innovating in content formats and are proud to announce our first webisode series ever, with a new, authentic approach to travel experiences.
2020 has empowered us to innovate in modern, innovative ways and expand our audience, which is what we are trying to do with this initiative. After grappling with the hardest year, ‘Cinthol Alive Adventures’ aims to make our customers feel alive and amazing,’ Kataria said.
As the group of Cinthol Awesome Explorers establishes itself both online and offline, several interesting initiatives have been carried out by the brand. The brand launched a UGC digital initiative when kick-starting the community, offering individuals a chance to share travel memories and be rewarded with Virtual Reality (VR) headsets.
People have been encouraged to use #CintholAliveAdventures to post videos or pictures of their most vivid adventures. Over 740 pieces of entry-based content have been received from across India. The campaign reached over 20 million people and received 56 million views. A total of 15 winners, who shared their most interesting and adventurous experiences, were shortlisted.
Now, the brand aims to bring back a much-needed boost of freshness and excitement into our lives with the web series. To see ‘Cinthol Alive Adventures’, log on to Cinthol’s Instagram, Facebook and YouTube accounts.