India, Delhi, July 14 2026: Clovia, India’s leading lingerie, sleepwear, activewear, and personal care brand, hosted ‘Breakfast in PJs’ in collaboration with Nasher Miles, as an exclusive creator retreat in Goa.
The event brought together over 12 content creators for a relaxed morning centered around comfort, travel, and effortless style. Against the vibrant backdrop of Goa, creators experienced Clovia’s sleepwear and loungewear collection firsthand while creating authentic, lifestyle-led content inspired by slow mornings and everyday comfort.
Designed to spotlight Clovia’s sleepwear and loungewear collection, the experience invited creators to enjoy a thoughtfully curated breakfast while dressed in Clovia’s comfortable and stylish sleepwear. The event seamlessly blended travel, fashion, and comfort, creating an engaging environment for authentic storytelling and content creation.
The initiative aimed to present Clovia’s sleepwear collection in a fresh, relatable, and lifestyle-driven context while strengthening brand visibility through meaningful creator engagement. By integrating the brand into a real-life experience, Clovia encouraged organic content creation that resonated with audiences seeking comfort-led fashion and everyday style inspiration.
As part of the collaboration, creators also received specially curated Clovia gift hampers.
Link to the video: https://www.instagram.com/reel/DavPHCmPeKA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
About Clovia
Clovia is a leading fashion, lingerie, and personal care brand for urban millennial women. Launched in 2015, the company designs, manufactures, and sells premium fashion lingerie, innerwear, nightwear, shapewear, swimwear, and athleisure products under the brand Clovia, and personal care products under the brand Skivia. Reliance Retail Ventures acquired an 89% stake in the brand Clovia in 2022.
Today, Clovia offers over 5,000 product options in lingerie and sleepwear, with 50+ sizes tailored for 9 body types. Through a feedback-led design approach and its “Clovia Curve Fit Test,” they sell a product every second. With a growing customer base of over 10 million across 2,500+ cities, Clovia continues to redefine lingerie shopping, making it more inclusive and accessible.
For more information, please visit: www.clovia.com
