New Delhi, March 11, 2026: Clovia, India’s leading lingerie and personal care brand, has announced the launch of its new shapewear collection, designed with a comfort-first philosophy tailored to Indian body types and climatic conditions.
The new collection focuses on solving one of the category’s biggest challenges in India, fit complexity. Shapewear requires precision across sizing, compression levels, and body types, yet many consumers remain unsure about how it should feel or function when worn correctly. Clovia’s latest range balances effective shaping with breathability and flexibility, making it suitable for extended daily wear. With this launch, Clovia aims to accelerate India’s shift toward seeing shapewear as an everyday wardrobe essential, rather than an occasional indulgence.
Built for exactly that kind of everyday wear, each piece is crafted from a stretchable nylon-spandex blend that feels soft on the skin while adapting effortlessly to the body. Designed with 360° sculpting technology, the range offers targeted waist compression, gentle bust support, and a subtle butt-lifting effect for a smooth, contoured finish. The seamless construction and flatlock detailing minimise irritation, ensuring all-day comfort without visible lines.
“The rise of shapewear in India is being driven by greater awareness, shifting lifestyle needs, and better product innovation,” said Suman Chowdhury, Co-Founder & COO, Clovia. “There is a visible shift in how innerwear is perceived, moving beyond pure functionality toward comfort and confidence. As products become more aligned with Indian use-cases, shapewear is finding a more natural place in everyday wardrobes. With this launch, our focus is not just on expanding the category, but on simplifying it. When shapewear feels natural and breathable, it stops being a solution product and starts becoming a habit.”
The new collection is now available across Clovia’s online channels and retail stores.
