Mumbai, 9th July, 2026: Collective Creative Labs (CCL), the creative and production arm of Collective Artists Network, executed the latest campaign for the new OnePlus N Series, turning a product launch into a cultural moment. Blending nostalgia with internet humour and social-first storytelling, the campaign has already generated over 7 million organic views and more than 700,000 engagements, reinforcing Collective Creative Labs’ approach to modern brand building by combining cultural insight, creative storytelling, talent integration and production excellence under one roof.
Featuring Himesh Reshammiya, the campaign imagines a world where one of India’s most iconic hitmakers suddenly loses the ability to pronounce the letter “N”, turning an unexpected creative twist into the centrepiece of the OnePlus N Series launch. Created for digital-first audiences, the campaign paired Himesh with a Gen Z interviewer in a format that felt both nostalgic and native to today’s social media culture. With subtle humour, self-aware moments and relatable cultural references, the films were designed to feel authentic to social platforms while appealing to both longtime Himesh fans and younger audiences.
Collective Creative Labs led the campaign from concept execution to final delivery, managing every stage of production, including pre-production planning, talent management, on-ground shoot execution and post-production. With every aspect of the campaign handled by one team, the execution became both seamless and efficient.
“The campaigns people remember are the ones that people genuinely want to engage with,” said Sanjana Jain, CEO, Collective Creative Labs and Partner, Collective Artists Network. “Our role was to take a strong creative idea and bring it to life through seamless execution across strategy, talent, production and distribution. From casting and production to crafting content that felt native to social platforms, every element was designed to make the campaign entertaining, culturally relevant and memorable.”
Ishita Grover, Marketing Director, OnePlus shared, “With the OnePlus N Series, we wanted to introduce the product in a way that felt entertaining and culturally relevant, rather than following a conventional launch format. Himesh Reshammiya brought an unmistakable sense of nostalgia, while the creative approach ensured the campaign resonated with today’s digital audiences. Collective Creative Labs understood that vision from the outset and brought it to life with an execution that balanced storytelling, humour and the product seamlessly. ”
As brands increasingly compete for attention in crowded digital ecosystems, CCL continues to create work designed not just to launch products, but to create conversations that audiences actively choose to engage with.
Watch here : https://www.instagram.com/reel/DaM12h-iLpn/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
