Nation’s favorite reality show Bigg Boss is back after tasting a noteworthy and groundbreaking success last season and is prepared to provide 2020 jawab with power-packed entertainment and unlimited drama. With less than a week left for the show to hit the TV screens, COLORS has attracted a number of the leading brands who have come on board as sponsors for the new season.
Aside from MPL as the presenting sponsor and Dabur Dant Rakshak Ayurvedic Paste and TRESemmé as powered by sponsors, the channel has signed Lotus Herbals as Beauty Partner, multiple associate sponsors including Chings, Garnier men acnofight facewash, Vicco Narayani, Greenlam laminates, Mamaearth hair oil, Somany Tiles, MDH Masale, Fogg Deodorant, Philips Hair Straightener, Urban Company, and Honda City.
Elaborating on the sponsorship, Pavithra KR, Senior vice president, COLORS, Sales, Viacom18, stated that they are delighted to have 15 brands as sponsors representing varied categories before we go on air. Bigg Boss isn’t only an enormous hit with viewers but also with advertisers thanks to its immense reach and the traction across consumer segments. It is one of the most sought-after marketing arenas for advertisers to launch their tentpole products or properties. With the show’s immense popularity and reach, it provides a befitting opportunity for the brands to interact and collaborate through various touchpoints – active and passive inside the Bigg Boss house. During the show, the brands will gain prominence and visibility through ad spots, task integrations, caller of the week segment, special zones, and other peripheral branding opportunities. Thus the sponsorship will enhance the reach of each and every brand.
The Bigg Boss house this season will have various interesting elements sort of a spa area, store, and theatre which will give further impetus to the brands to reinforce their visibility and influence consumers. The show is ready to turn the tide and be an antidote to the current year by reinstating normalcy and introducing an eclectic mixture of contestants to present a gamut of entertainment. The show will be starting on 3rd Oct 2020 and can air every Monday to Friday at 10.30 PM and Saturday – Sunday at 9 PM only on COLORS and streaming partner Voot Select.