The concept of this launch is being created and executed by Dentsu Aegis Network (DAN) India. The campaign films emphasize that the new Honda City reflects the feeling of rush and the hit of excitement that comes from being at the top, bringing the ‘Rush to Supremacy’.
The campaign has been started by R&D group Videos, exhibiting the team that has made the new Honda City generate interest and give the customers an insider’s viewpoint on the company’s design philosophy and the building craftsmanship that went behind making this 5th Gen Honda City. For mindfulness develop, digital films are trailed by a TVC and print campaign.
It is also important to note here that it is the first full-ecosystem content that has been created with modern cutting-edge technology. The car in the film was shot before the lockdown itself. Subsequently, graphics and editing work was done. Also, the conversation between the two characters was created through a computer. There was no physical interaction that happened for the direction and the editing purpose of the content, all the editings were done by the latest computer technology.
Rajesh Goel, Sr VP and Director – Sales and Marketing, Honda Cars India stated, “The mission was to convey matchless quality from the word go, thus started our excursion of making a vehicle with a solid and vigorous road presence, conveying energy, excitement and security with a savvy bundle that offers better value than its driven clients. The objective of the campaign was to bring every one of these columns alive in a tone and way that is consistent with the first vehicle – the Honda City. The battle resounds appropriately with the City purchaser who orders outright matchless quality and is decisive about the wise decisions he makes.”
The Honda City is a true comfort Sudan which is known for its comfort and luxury. There are more than 40 lakh Honda City customers worldwide and approx. 8 lakhs in India. Like always with every generation of Honda City, the fervour has indeed arrived at out of this world with the launch of the new Honda City.