On the occasion of Raksha Bandhan, the Man Company has come up with a heart-warming advertisement starring Ayushmann Khurrana. The company has released a new digital video for Raksha Bandhan adjuring people to change their traditional way of celebrating Raksha Bandhan with a new perspective. The video shows a sweet relationship between an elder sister with her younger brother. The Man Company has released this campaign with a hashtag #RakhiforSisters on the occasion of Rakshabandhan.
The video starts with Ayushmann’s elder sister waking up in the morning and getting a heartfelt message from her younger brother on Rakshabandhan mentioning the times when she helped and protected her brother. The message stated how she protected her brother from their Dad’s anger, the principal in the school, and when he had heartbreak for the first time after his break-up. Ayushmann walks in the room saying that the Rakhi should be tied by him to his sister for always protecting him from everything in his life. He then asks his sister for the gift on rakhi and that’s when his sister gifted him men’s grooming kit.
The Man Company has always come-up with its marketing campaign and advertisement where they try to showcase the man in modern time, the real gentleman.
Even on Valentine’s Day this year the company launched a campaign, #ForAllKindsOfLove, for celebrating male body positivity. A campaign from a previous year challenged the stereotyping of ideal love; and pointed out that gender, age, socio-economic status, faith or religion: none of this matters when it comes to love.
The video released on Rakhi is an attempt to acknowledge that the protecting role is not just limited to brothers but sisters can also play this role in protecting their brother whenever the time demands. It shows that we need to relook the old tradition and bring them in such a way that we can promote gender equality.
Ayushmann Khurrana is the brand ambassador and the investor in the Man Company. Being a celebrity, he is a very well-known filmstar who frequently talks on social issues, conventions and portrays unorthodox roles.