Comscore partners with L2 – cookie-free audiences to launch


The collaboration will integrate L2’s voter insights with Comscore‘s patent-pending Predictive Audiences technique.

Comscore, an accomplice for planning, transacting, and comparing media throughout platforms, and L2, a voter records provider, have released cookie-unfastened audiences primarily based totally on behavioral political records for advert concentrating on digital, mobile, and CTV advert inventory. The partnership will supply cookie-unfastened voter profile audiences tailor-made for privacy-secure political concentrated on to be had in all main DSPs.

The collaboration will integrate L2’s voter insights with Comscore’s patent-pending Predictive Audiences technique to create first of its type cookie-unfastened political audiences. Now, advertisers can leverage the Comscore Predictive Audiences voter profile segments powered with the aid of using L2 insights to attain audiences primarily based totally on political behaviors together with vote casting chance and political association in addition to primarily based totally on political critiques together with candidate approval and wherein electorate stand on polarizing problems like vaccination, immigration, and weather change.

Comscore’s Predictive Audiences voter profile segments offer a crosswalk among target market behaviors and privacy-pleasant contextual indicators to permit advertisers to have interaction political-primarily based audiences with L2’s quality-in-elegance voter profile records. Comscore’s Predictive Audiences have been validated to be a fee-green concentrated on tactic, riding marketing campaign overall performance at a decrease fee in comparison to user-ID-primarily based concentrated on in more than one case study.

For over 50 years, L2 Inc. has set the enterprise well known for having the very best excellent and maximum complete voter and customer report to be had. L2’s 53-factor hygiene and processing approach stays exceptional withinside the market.

“When we created Predictive Audiences our intention changed into to paintings with the quality records carriers in every sector,” stated Rachel Gantz, General Manager, Advertising, Comscore. “Our partnership with L2 is a mirrored image of this intention. We are becoming a member of forces with the chief in voter records to create privacy-pleasant political behaviors and opinion-primarily based audiences to make certain advertisers can attain their target market withinside the rapidly-evolving media and regulatory environment.”

“We are pleased to release those privacy-centered audiences with Comscore in a midterm election year,” stated Joy Friedman, Director of Marketing & Partnerships, L2. “We are referred to as a relied on accomplice withinside the political area and being capable of providing our customers future-evidence and powerfully concentrated on constructed on our exceptional records set is invaluable.”

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