Crompton unveils its new TVC Campaign- “Savings Karo”


Savings is critical for the long run. Without saving future isn’t secure. And when it involves resources then it becomes crucial for all people to save lots of them.

India’s topmost brand and leader within the fans market Crompton Greaves Consumer Electricals Ltd., has come up with its latest interactive media campaign for its new energy-efficient fan range – Energion ceiling fans. Titled “Savings Karo Without Compromise” in an exceedingly striking and quirky film, the campaign draws attention to Crompton’s progressive approach to sustainability and energy efficiency.

As many folks aim to be energy efficient today, we try and compromise in several areas like reducing our fan speed to save lots of up costs. Furnished with Activ- BLDC motor that safeguards full speed savings from electricity costs, Crompton’s new energy-efficient fan range ensures absolutely no compromise on air comfort.

As ceiling fans are one of the foremost used home appliances in Indian households, they play a significant aspect in the monthly electricity bills. When every one of us is spending most of our time indoors due to COVID, fans generally run almost 24*7 which contributes automatically to the electricity bill. Therefore, as we still work from home, energy savings became a priority where one, unfortunately, sometimes must make the sacrifice of comfort and breeze.

As a corporation that aims to make a deeper reference to the Indian households with attention on energy efficiency, Crompton has unveiled its new TVC specializing in the importance of “Savings Karo, without Compromise” which has now become a necessity in our daily lives. Pragya Bijalwan, CMO- Crompton Greaves Consumer Electricals Ltd. Said, “We endeavor to supply innovative sustainable solutions to our consumers. We’re constantly searching for opportunities to innovate and offer energy-efficient appliances, thereby reducing our consumer’s energy consumption.”

The 360 – degree campaign is going to be launched on television and can further be amplified through various other mediums of the media. Speaking about the new concept, Hemant Shringy, CCO BBDO India (Mumbai) said. The new suggestion of Crompton ‘Let’s Hangout Ghar Pe’ has targeted a younger age audience specifically. Taking the playful banter forward, this film shows the wife trumping the husband all over again. She challenges his skepticism when it involves getting the most effective within the same fan. We wish to land the sharp benefit in a simple and snackable manner.”

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