Gokulam Kerala FC announces CSB Bank as its official sponsors for the upcoming I-League season. The brand name will possibly feature on the of the GKFC jersey and its merchandise. The promotional activities along with the bank are about to begin before the season kicks off. Recently, CSB Bank has taken serious steps toward marketing and promotions. This deal seems to be one among them.
On the other side, Gokulam Kerala FC has become a household name for the football lovers of the state. The growing popularity of the club expects to bring quality to the brand. “CSB Bank has been a constant supporter of our football cause. They have associated with us for the past three years. I believe along with CSB Bank, Gokulam Kerala FC can bring more laurels in the season and develop football in the state and country to another level,” said Gokulam Gopalan, the chairman of Gokulam Kerala FC.
C VR Rajendran, MD & CEO, CSB Bank commented, “I-League is one of the premier football leagues in India and we are happy to have signed up with Gokulam Kerala FC, Malabar’s own football club, as their official sponsor. CSB Bank is at the cusp of a major transformation and through this partnership, we want to reach out to different audiences, strengthen our connection with sports, and also support the spirit of every player. We are confident that our association with Gokulam Kerala FC will give an impetus to our brand recognition and together we ensure to deliver an exceptional tournament to all football aficionados.”
CSB has recently seen producing TV shows as well, which speaks volumes of their new marketing face. Certainly, they are into building a new space for themselves in the competitive market of banking. The bank based in Thrissur has a network of over 450 branches and more than 257 ATMs all over India.