Cycle Pure Agarbathi has now become the official umpire sponsor for Lanka Premier League. Exciting cricket properties such as Red Alert, Third Umpire branding, and Landmark branding have resulted from their continuous involvement in sporting activities. By teaming up with the ongoing My11Circle Lanka Premier League (LPL) 2020, Cycle Pure Agarbathi has strengthened its long-standing support for cricket. Now cycle Pure Agarbathi is an official umpire sponsor, the brand has been roped in and will be visible on-ground across multiple assets such as giant screen Third Umpire decision, umpire clothing, perimeter screens, boundary ropes, giant screen, and sight screen.
In the annual cricket extravaganza, the leading home worship brand is also the official partner for the Fair Play Award to boost the spirit of the sportsmen among the participants. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, speaking about the association, it is a privilege for Cycle to associate with My11Circle Lanka Premier League. The initiative will strengthen our partnership and strengthen our commitment to cricket and the Sri Lankan market. Right from our start, Cricket has been a core element in our brand journey, and it has worked beautifully for our brand. It is a sport that brings us all together and all such real emotions and ways of respect would like to be associated with us. We have always tried to encourage a sense of reverence, whether it is our goods or relationships, and adulation and this affiliation is a logical representation of this vision.
Anil Mohan, CEO of IPG, LPL promoters, said We are pleased with the LPL response from brands across industries. In a challenging 2020, brands are aggressively selecting LPL as the marketing tool to deliver their business ambitions. All brands that have come in so far have opted to substantially boost their investments.
Sangeet Shirodkar, LPL Director, said the pandemic was not easy on anyone and it means how much they believed in this league with brands coming all out and supporting us. As never before, these brands can use the power of multiple screens, multiple languages, and extend their scope and interaction. The My11Cricle Lanka Premier League continues to be an indispensable brand-building tool Ravin Wickramaratne, VP of Sri Lanka Cricket (SLC), said that we welcome Cycle on board as My11Circle Lanka Premier League 2020 Official Umpire Partner and Fair Play Award partners. Their ability to support us in this league is indicative of the LPL brand’s success.