D2C brand mCaffeine raises 240 Cr in Series C funding


Pep Technologies Pvt. Ltd., based in Mumbai and the owner of mCaffeine (India’s largest caffeine-infused personal care brand), said today that it has raised 240 crore rupees in its Series C funding round. This latest round of funding, led by Paragon Partners and including Singularity Growth Opportunities Fund, Sharrp Ventures, and current investors Amicus Capital Partners and RPSG Capital Ventures, values mCaffeine at 1000 CR, making it the world’s most valuable D2C single component beauty business.

This represents a huge increase in mCaffeine’s valuation since its last round in September 2020, when it raised Rs. 42 crore in a Series B led by Amicus Capital Partners. When comparing this valuation on a global scale, mCaffeine has established faster and more amazing growth metrics than any other funded, single ingredient D2C beauty firm.

mCaffeine has changed the use of caffeine around the world while informing its clients about its ethical environmental policies at every stage of the process. In addition to reporting on its consistent efforts to reduce plastic pollution in the country, it has also achieved 100 percent zero plastic footprints and recycled more plastic than was used.

mCaffeine has already reached cult status in the Indian D2C beauty market, having sold over 10 million goods. The business is no stranger to the ‘world’s first club,’ which has debuted the world’s first coffee bean-shaped swimming bar in late 2020 (patent pending in India).

It is also respected as one of India’s fastest growing new-age FMCG brands, loved equally by its customers and investors for creating beauty products with a purpose as the first homegrown start-up to create caffeine-infused (single ingredient) personal care products for a premium millennial audience.

With a handpicked selection of 55 caffeine-infused goods (which include soaps, shampoos, scrubs, oils, etc). mCaffeine’s portfolio has dominated sales (across various categories) on all major online marketplaces as best sellers year after year after only a few years.

In just 5 years since its beginning, mCaffeine has established a majority market dominance in the Body Scrub category, having penetrated over 18000 pin codes nationwide and is now prepared to mark its presence in roughly 12 nations around the world. The brand claims unrivaled client devotion among those aged 18 to 30, who account for 86% of product consumption.

Over half of these sales are due to repeat purchases by a loyal 2.5 million+ client base – four times denser in terms of revenue per product – demonstrating millennial customer stickiness that other new-age FMCG firms can only envy.

mCaffeine has raised a total of $40 million in three fundraising rounds, and every unit sold is profitable. Because its products are Made Safe, Cruelty-free, Vegan, Peta Certified, FDA-certified, and dermatologically tested, its portfolio consistently receives 4.5+ out of 5 ratings across all major e-commerce platforms. mCaffeine’s ESG program has reached Zero Plastic Footprint in August 2021, to fulfill its responsibility as a responsible global business citizen. Alia Bhatt, has been named the brand ambassador for the company’s best-selling body scrubs and body wash.

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