Dabur Vatika enters the face wash category


Dabur Vatika, India’s most trusted natural care Brand from the House of Dabur, today announced its obtrude upon slant wash category taking under consideration the motivate of the Dabur Vatika Face Wash range. Further extension Daburs presence within the tending state in India, this range has been exclusively launched behind Flipkart, India’s leading e-commerce platform.

Priced at MRP Rs. 170, the New Vatika Face Wash is going to be easy to get to in an exceedingly 150ml SKU. It comes in 3 Variants Vatika Neem Purifying Face Wash, Vatika Sandalwood Illuminating Face Wash, and Vatika Honey Moisture Boost Face Wash. Announcing the opening, Dabur India Ltd AGM-Consumer Marketing Mr. Rajat Mathur said: “Vatika has always attributed and strived to fulfill the ever-evolving needs of our consumers.

Be it toiletry or Shampoo, Dabur Vatika has evolved because the preferred care brand for many consumers on top of the years. With the New Vatika Face Wash, we are now expanding the Vatika franchise to seek out the money for consumers a Soap and Paraben-reach agreement innocent product for his or her daily twist care needs. Dabur India Ltd DGM-Marketing (Innovations) Mr. K. Ganapathy Subramaniam said: The commencement of Vatika Face Wash demonstrates Dabur’s continued commitment to providing substitute natural skincare products of the very best air standards, without compromise.

Each variant of the supplementary range features a unique ingredient that solves specific tilt-skin problems. Vatika Face Wash is dermatologically tested and is paraben & soap-simple and has 100% Natural Actives. We still research and co-make products bearing in mind Flipkart to conform to our consumer’s world-class private Care product range. Flipkart Senior vice chairman – Beauty, General Merchandise and residential Mr. Manish Kumar said: As a homegrown company, Flipkart is very in pursuit to bringing the foremost relevant products to its consumers, through its marketplace.

With the changing uncovered vibes, we’ve got witnessed consumers becoming more familiar with the environmental impact and encouragement of using organic/natural products. Keeping occurring later these insights, we are flaming to co-make and convey Daburs membership Vatika Face Wash to the assist. As a strategic fashion calculation in the crime of the brand, income a typical cause bringing high-feel products to Indian consumers that cater to their needs.”

Dabur has always bet serious vis–vis e-commerce as a channel of the upper. Our continuous effort has been to satisfy the expense of our shoppers something additional and thrill-seeking. The Vatika Face Wash range is our latest offering during this seizure. it had been a sheer delight to co-create this product along taking into consideration Flipkart, one in every one of our strategic intimates.

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