New Delhi, 11th March 2026: Marking International Women’s Day with a film that brings honest conversations to the forefront, Grapes Worldwide, an established and globally integrated communications agency, has conceptualised and executed a new campaign for Dabur’s Réal Fruit Juice titled ‘Real Women, Real Conversations.’ The campaign brings together real stories from women who continue to pursue demanding careers while navigating responsibilities at home and in their personal lives.
The film features women from fields such as corporate leadership, healthcare, aviation and entrepreneurship, who speak about what their journeys have really looked like. Several of them talk about the moments they could not be present for while building their careers, from family celebrations to school events and milestones at home. Their stories are followed by the voices of family members and loved ones, who share how they see these journeys and the pride they feel in the choices these women have made.
Shradha Agarwal, Co-founder & CEO at Grapes Worldwide, said, “When we started working on this film, what stood out was how many women quietly carry the weight of doubt while trying to do their best in every role they play. As professionals, as daughters, as mothers, as partners. Yet the people who love them see their strength, their effort and the love behind every choice they make. ‘Real Women, Real Conversations’ is a reminder that while the journey can be demanding, the impact women create in the lives around them is deeply felt and valued.”
Through ‘Real Women, Real Conversations’, Dabur’s Réal Fruit Juice brings attention to the everyday realities women experience while building their careers, while also recognising the families and support systems that stand by them along the way.
Monisha Prasher, Marketing Head Beverages, Dabur India Limited added, “Women often place expectations on themselves to be present everywhere and do everything perfectly. This campaign recognises the reality that their journeys are not always easy, yet their strength and commitment shape families, communities and workplaces in meaningful ways. Through ‘Real Women, Real Conversations’, we wanted to celebrate women and remind them that their efforts and love never go unnoticed.”
The film concludes with a message that encourages people to recognise the strength, care and determination women bring into their journeys, reminding viewers that even in moments of doubt, the love and commitment they give to the people around them has always been enough.
