New Delhi, 17th April 2026: DGTOOHL, a Mobiyoung product, has announced a strategic partnership with Magnite, a global independent sell-side advertising platform, to strengthen and scale programmatic Digital Out-of-Home (DOOH) advertising capabilities in India.
The collaboration aims to bring greater transparency, accessibility, and efficiency to the outdoor advertising ecosystem, an industry that has traditionally operated with limited visibility and manual processes.
Outdoor advertising in India has long faced challenges around delivery assurance and campaign transparency, often leaving advertisers with limited visibility into execution. With the introduction of programmatic integration, the medium is evolving to become more accountable and data-driven, enabling campaigns to be tracked, audited, and optimized in a manner similar to digital channels.
As part of this partnership, Magnite will enable seamless connectivity between DOOH inventory and global demand-side platforms (DSPs), allowing advertisers to access and activate outdoor media through programmatic channels.
Commenting on the partnership, Mayank Sharma, Co-Founder & CTO, DGTOOHL – A Mobiyoung Product, said “Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed. By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach. Our partnership with Magnite strengthens this ecosystem by connecting supply with global demand efficiently.”
DGTOOHL plays a critical role in aggregating and streamlining access to DOOH media inventory, while Magnite’s infrastructure enables real-time transactions and demand integration, ensuring a seamless buying experience for advertisers.
With programmatic already well established across mobile, web, and Connected TV (CTV), DOOH is increasingly being viewed as a natural extension of the digital media ecosystem. This integration allows brands to plan cohesive, cross-channel campaigns where outdoor advertising complements digital and CTV efforts to drive stronger visibility and recall.
Sectors such as FMCG, real estate, automotive, retail, and CSR traditionally strong adopters of outdoor advertising are expected to be early movers in embracing programmatic DOOH.
Jerit Kunjumon, Senior Account Manager, Magnite, added “As advertisers increasingly look for unified and measurable media solutions, programmatic DOOH presents a strong opportunity to extend digital strategies into the physical world. By combining DGTOOHL’s capabilities in inventory aggregation, geospatial targeting, and audience analytics with Magnite’s global programmatic infrastructure and supply-side expertise, we are enabling advertisers to access outdoor media with greater precision, efficiency, and scale.”
Through this partnership, campaigns will benefit from:
- Near real-time activation
- Seamless execution without intermediaries
- Enhanced monitoring and transparency
The collaboration also reflects a broader industry effort to drive awareness among digital first agencies and media planners about the growing role of DOOH within integrated media strategies.
By aligning outdoor advertising with programmatic infrastructure, DGTOOHL and Magnite are collectively enabling a shift towards a more measurable, accessible, and digitally integrated outdoor advertising ecosystem in India.
