#DeshKiDhara campaign ready to support Indian brands and fulfill Indian Prime Minister Narendra Modi’s dream to get aatmanirbhar. With the ease in the restrictions in lockdown due to the pandemic, it is time to support #BeVocalBuyLocal. RadioMirchi, the FM Radio Channel during the lockdown had come up with inspiring messages and asked the audiences to sing the heart-warming anthem to accept #ZaraSaBadlaav (a little change) in our lifestyle. With the most trusted iconic Indian brand Dhara Cooking Oils, audiences can get to hear the feel-good anthem and the strong message of Be Vocal Buy Local.
The song was welcomed with huge support and is one of the most trending songs of this lockdown period. This strong message has to be spread widely among people and has huge importance in the current scenario to boost the Indian economy. People must realize the importance of accepting Indian brands in their day to day life and make India self-reliant as Prime minister Modiji’s wish. The song is sung by RJ Naved and RJ Somak and the video of the song feature Parzaan Dastur, Parzaan Dastur re-enacts his ‘jalebi’ scene from the decade-old advertisement of Dhara Cooking Oils. The task is very simple for the audience as they have to just sing anthem along with the RJ jockeys. This can make people nostalgic about the culture and the built-in trust made for the households by Indian brands.
Dinesh Agarwal the Business head of Dhara Cooking Oils said their main aim is to make the customers aware of the importance of buying Indian brands and how a little change made by each of them can make a big change for the country. The involvement of people in the campaign can make them proud of their contribution to the country which further leads to the success of our nation making the words Desh Ki Dhara true.
The regional director of Radio Mirchi Shivangini Jajoria was quoted as saying how they had always come forward to help brands to deal with their current issues.