Lenskart with its steadfast commitment towards innovation and reinventing announces the launch of its latest collection -campaign, ‘GULMARG’ featuring the dynamic duo Mrunal Thakur and Ishwak Singh. The ‘Gulmarg Collection’ is nothing short of an immersive journey into the heart of Kashmir, capturing the essence of everything you’d expect from this magical region.
The campaign video is more than just a visual treat; it’s a sensorial journey that transports you back to the enchanting landscapes of Kashmir. It’s an invitation to experience the warmth, the beauty, and the timeless allure of Kashmir. Mrunal Thakur and Ishwak Singh take you on this captivating adventure as they unveil the Gulmarg Collection, an embodiment of the rich artistry of Kashmir. Applying the same principle and craftsmanship to eyewear, Lenskart Studio presents Gulmarg – a campaign that stands as a heartfelt dedication to the land of stunning landscapes, where nature’s beauty intertwines with the exquisite craft of Pinjrakari.
Speaking on the occasion Ramneek Khurana, Co-Founder, Lenskart adds “At Lenskart we have always strived to redefine eyewear, blending art, culture and fashion into every frame we create. With this collection, we’ve seamlessly woven the charm of ‘pinjras’ and the beauty of Kashmir into every detail.
Each frame in this collection is a canvas that carries the story of Kashmir’s rich artistic heritage and its timeless charm. From intricately carved temples that pay homage to the ‘pinjras’ to the fusion of traditional craftsmanship with contemporary design in the hybrid frames, every detail has been carefully curated to reflect the spirit of the region “
Commenting on the same, Mrunal Thakur adds “The Gulmarg collection is a beautiful blend of tradition and modernity, just like the land it draws inspiration from. As we journey through this campaign, I am excited to share the essence of the Gulmarg collection with everyone.”
Commenting on the same, Ishwak Singh adds “Being a part of the Gulmarg Collection campaign with Lenskart has been a delightful experience. This collection beautifully marries the old-world charm of Kashmiri craftsmanship with a modern twist. It’s more than just eyewear; With each frame in this collection, you can see the ‘pinjras’ come to life, creating a timeless connection to the artistry of Kashmir.
This collection represents more than just eyewear; it encapsulates the soul of Kashmir itself. Each piece within the collection embodies the mesmerizing intricacies of the region’s artistic wooden lattices, a visual testament to the remarkable craftsmanship that has thrived for generations. The hallmark of the Gulmarg collection lies in its meticulously carved temples reminiscent of the geometric woodwork found in the traditional ‘pinjras.’ These finely crafted temples add an enchanting touch of old-world charm to the eyewear, The extensive collection spans most-loved materials including TR90, stainless steel and acetate, and has both rimless and full rim styles. Elegant shapes, premium colors and stunning details make Gulmarg the perfect head-turner.
In the Gulmarg Collection, your eyes become a canvas that reflects your appreciation for art, craftsmanship, and cultural heritage. It’s not just eyewear; it’s a statement, a conversation starter, and a piece of art that you wear with pride. So, step into a world where tradition meets innovation, where artistry meets geometry, and experience the Gulmarg Collection – eyewear that’s truly exceptional.
Price : Rs 3000/- Link to the page : https://www.lenskart.com/eyewear/promotion/gulmarg-collection.ht