A 3- week campaign bringing best of all things wedding
New Delhi, October 7, 2021: Welcoming the season of weddings, DLF Promenade, Delhi’s ultimate fashion destination, is bringing together a unique wedding shopping & entertainment extravaganza for its guests with their newest campaign – The Wedding Projekt. Conventionally, shopping for weddings is a tedious and exhausting task and keeping this in mind, DLF Promenade brings the latest wedding collection and trends, all under one roof. To make shopping for the biggest celebration in one’s life convenient and enjoyable, a three-week gala starting October 9 has been announced, showcasing pre-bridal & wedding preparations, music & entertainment for the bride, the groom & their families.
To kick start the campaign, DLF Promenade has launched a fashion video celebrating the millennial brides & grooms of today with styles to suit all. Young, vibrant and classy with a touch of traditional elegance, the video showcases fresh wedding trends and styles available with the brands at the mall. From pre-wedding celebrations, intimate soirees, trousseau to D-Day, there is something here for everyone who is excited to be a part of the wedding celebrations this year.
Further, DLF Promenade is also launching the Wedding edit of the Blogazine with style icon MrunalThakuras the face of the magazine. Being India’s first of its kind interactive magazine, this edition of Blogazine will offer trend inspiration, bride & groom trousseau ideas, gift guides, tips on wine selection and much more. A 4-day wedding exhibitionwith 6 upcoming fashion designers and wedding trousseau brands is also planned this will enable consumers to discover latest wedding trends & collections. A bridal market will be curated over the first two weeks of October featuring a host of brands for bridal and wedding essentials. Capturing the essence of wedding season
, will be a bridal fashion float which will showcase curated looks from the brands at the mall.
Speaking about the campaign, Mr. Siddharth Natu, Associate Vice President and Center Head at DLF Promenade says, “DLF Promenade has been the epicenter of fashion in the national capital and is home to some of the most celebrated fashion cultures and events. We always endeavor to enhance the shopping experience of its patrons by offering an eclectic mix of the best of the international, ethnic & wedding centric brands. With The Wedding Projekt, we have curated the most spectacular collections not only for Brides and Grooms but for everyone who is attending weddings this season We look forward to providing our guests with an engaging experience and a plethora of exciting offers to make this season even more special”.
Intended to make customers reimagine their biggest celebrations with an amalgamation of traditional and contemporary, this campaign is set to offer a mix of signature cultural ensembles with a whole lot of new elements. The campaign video is at par with the new age consumer who longs for a pinch of culture in the modernity of the city life. From glimmering lehengas to off-beat Indo-westerns, the latest wedding collection is absolutely gorgeous to ogle at.
Special shopping offers have been curated where on shopping for INR 50,000 and above – shoppers will win vouchers worth INR 3500 along with an assured gift. There will also be lucky draws where in 1 shopper can win a Lehenga & Sherwani from Shantnu Nikhil worth Rs. 5 lakhs and 1 shopper can win a Dyson Corrale. The highest shopper of the promotion will get a Samsonite suitcase packed to the brim with attractive goodies. In addition, on shopping between INR 30,000-49,999, shoppers will get a chance to win vouchers worth INR 3500.