Domino’s launches new communication campaign for its Pizza Mania range


April 7, 2013: Domino’s as part of its brand activation has launched a new communication campaign for its Pizza Mania range. The new campaign focuses on the ways to celebrate small moments of life with loved ones. The TVC which shows the joy of ‘pehli kamayi’ or ‘drawing first salary’ is an extension of the brand positioning, ‘Yeh Hai Rishton Ka Time’. The campaign shows the celebration of one’s first salary with Domino’s Pizza Mania for just Rs.44.

Domino’s which re-introduced Pizza Mania range planned out their new communication campaign to promote this range of Pizza’s as the option to celebrate with friends and family without worrying too much on cost. The new campaign is supported by two new TVC’s. The brand believes that new these two new TVC’s are surely going to connect well with the audience.

In the words of Mr. Harmeet Singh Rajpal, Vice President Marketing, Domino’s Pizzas on this new campaign “Our brand has always been synonymous with happiness and creating time for strengthening relationships. This new campaign is built on the consumer insight the first salary that one earns in life, though small, is very special and memorable for self and one would want to do special things with it, like giving party to friends & family”.

The company with the launch of these two new TVC’s is looking forward to communicate the relationship that the brand focuses on, price advantage and celebration with loved ones.


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