Mumbai, India| 1st August 2026: As another school year begins, DOMS, one of India’s leading stationery and art material brands, unveils its latest brand campaign, “Every Year Counts” a heartfelt reminder that a child’s biggest achievements are built through countless small moments of learning, encouragement, and love.
Rather than celebrating a single milestone, the film pays tribute to the countless moments of preparation that shape a child’s journey, year after year. From covering new textbooks and labelling notebooks to packing school bags, sharpening pencils, and getting everything ready for the first day of school, it captures the quiet rituals that parents faithfully repeat every academic year. These seemingly small acts of care and preparation gradually build confidence, independence, and readiness, until one day, almost without realizing it, the child is prepared to take on the world.
Anchored by the thought, “You spend years getting them ready, until one day they are,” the film follows a child’s journey through the formative years, capturing the everyday moments that quietly shape who they become. From early scribbles and classroom lessons to overcoming setbacks and discovering confidence, it celebrates the years of learning, perseverance, encouragement and unconditional support that prepare children for life’s defining moments. In doing so, the film reminds that every year, every effort, and every little step forward contribute to a much bigger story.
Speaking about the campaign Santosh Raveshia, Managing Director, DOMS Industries, said: “Every child carries a dream, and every dream is shaped through years of encouragement, practice and belief. Our new film ‘Every Year Counts’ is a tribute to the parents and educators who quietly invest in these formative years. At DOMS, we are honoured to be a small but meaningful part of that journey, creating tools that inspire creativity, confidence and lifelong learning.”
Adding to this, Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India, said, “As parents, we rarely recognise the significance of the everyday moments while we’re living them. It is only with time that we realize those quiet routines, small acts of encouragement and years of consistency were preparing our children for so much more. ‘Every Year Counts’ is a celebration of that journey and of everything that shapes a child long before the milestones arrive.”
Saumitra Prasad, Chief Marketing Officer, DOMS, said: “At DOMS, we believe that every ambition is built long before the moment of achievement. Every drawing, every homework session, every word of encouragement and every small act of perseverance becomes part of a child’s journey towards confidence and independence. ‘Every Year Counts’ film is an expression of our brand philosophy, that meaningful growth is shaped by years of preparation. Through this campaign, we wanted to celebrate the everyday moments that often go unnoticed, while reinforcing the invaluable role parents play in nurturing the aspirations of the next generation.”
With “Every Year Counts,” DOMS celebrates the years of learning, encouragement, and growth that prove one simple truth: every ambition needs preparation. Through this campaign, the brand reaffirms its commitment to supporting children and families through every stage of the learning journey, inspiring creativity, confidence and lifelong learning- one year, one lesson, and one small moment at a time.
Campaign Credits:
DOMS Industries Ltd
Saumitra Prasad – Chief Marketing Officer; Ashish Dashore – Marketing Head; Aashini Sejpal – Brand manager
Creative Team:
Creative Leadership:
Anupama Ramaswamy – Managing Director & Chief Creative Officer, Havas Creative India; Arindam Sengupta – Managing Director, Havas People, and Chief Client Officer, Havas Creative India
Agency: Havas Creative India
Aditya Sunilkumar – Executive Creative Director & Head of Digital, Mumbai; Neha Sidhra – Senior Creative Director; Tanmay Terse – Associate Creative Director (Art); Atul Jadhav – Associate Creative Director Art; Sushmita Pedaprolu – Associate Creative Director – Copy; Shyamosree Dasgupta – Group Head (Copy); Hitesh Phansamkar – Graphic Designer
Brand Planning:
Prateek Patnaik – Vice President – Strategy
Account Management:
Prashant Thombare – Vice President; Kevin Dias – Account Director; Kanika Abhyankar – Account Manager
Production:
Dawa Lama – Head of Production
About DOMS Industries Limited:
DOMS Industries Limited (“DOMS”) is one of India’s largest manufacturers and marketers of Stationery and Art products company. The Company designs, develops, manufactures and sells a broad portfolio of products across eight core categories within the Stationery and Art products – Scholastic Stationery, Scholastic Art Material, Paper Stationery, Kits and Combos, Office Supplies, Back to School, Hobby and Craft and Fine Art Products. In September 2024, DOMS expanded into the baby hygiene segment through the acquisition of Uniclan Healthcare Private Limited, advancing its strategy to grow into adjacent categories that serve the evolving needs of children and young consumers.
The Company’s products are primarily sold under the flagship brand ‘DOMS’, as well as through other brands/ sub-brands, like C3, Amariz, FixyFix and Wowper and associate brand ClapJoy. The Company’s multi-channel distribution network is spread domestically across 28 states and 8 UTs of India as well as in 55+ countries globally covering US, Middle East & Africa, Asia Pacific, Europe and Australia.
The Company’s keen focus on research and development (R&D), product engineering, backward integrated manufacturing operations, large and diverse product portfolio has enabled DOMS to become the fastest growing Stationery and Art material products company in India in terms of revenue over the past few years. With a focus on excellence and a commitment to consumer satisfaction, the Company has now become a trusted name in the global market. The Company’s long legacy is based on its commitment to quality, dependability and redefining the industry’s future.
