Mumbai, India – April 27, 2026: As brands increasingly look to create more immersive and experience-led engagement, DOMS Industries Limited brought its creativity-first approach to life at Kids Expo 2026 held at the World Trade Centre Mumbai.
From the moment visitors stepped in, the atmosphere was buzzing with excitement. The expo wasn’t just for kids, adults found themselves equally immersed, exploring stalls, engaging in activities, and participating in a shopping experience that blended discovery with interaction. The energy was contagious, with laughter, curiosity, and creativity filling every corner of the venue. A major highlight of the event was the DOMS stall, which drew an enthusiastic crowd across both days. Designed as an interactive space rather than a traditional product display, the stall became a hub of creativity, where children could engage directly with a wide range of products. Kids were encouraged to try, explore, and create, turning the experience into a hands-on discovery journey rather than a simple purchase decision.
This approach reflects a broader shift in how brands within traditionally functional categories are rethinking consumer engagement, moving from transactional retail to more participative, experience-led interactions that build deeper brand connect, especially with younger audiences. Adding to the buzz, several influencers were spotted at the expo, engaging with the brand and sharing their experiences in real time. Their presence helped extend the reach of the activation beyond the venue, contributing to increased visibility and reinforcing DOMS’ relevance among digitally connected consumers.
As the event came to a close, one thing was clear, visitors left with more than just shopping bags. They carried back inspiration, engagement, and a stronger connection with the brand. The Kids Expo at Cuffe Parade brought together families, brands, and experiences, highlighting the growing role of experiential retail in shaping consumer behaviour.
Saumitra Prasad, Chief Marketing Officer DOMS Industries Ltd said “At DOMS, we have always believed that creativity is most powerful when it is experienced, not just observed. Platforms like Kids Expo give us the opportunity to move beyond the shelf and engage with children in a more hands-on and meaningful way. It allows them to explore our products freely, experiment without hesitation, and discover their own creative instincts.
For us, this is not just about showcasing a range of products, but about creating an environment where creativity feels accessible, enjoyable, and relevant. As a category, stationery has traditionally been seen as functional, but we see it as the starting point of a child’s creative journey. Initiatives like these help us build that connection more deeply, while making creativity a more immersive and engaging experience for young consumers.”
About DOMS Industries Limited:
DOMS Industries Limited (“DOMS”) is one of India’s largest Stationery and Art products company. The company designs, develops, manufactures and sells a wide range of well designed, quality Stationery and Art products, primarily spread across categories that include Scholastic Stationery, Scholastic Art Material, Paper Stationery, Kits and Combos, Office Supplies, Back to School, Hobby and Craft and Fine Art Products. With an endeavour to continue expanding presence in product lines which are associated through the growing years of kids, children and young adults, the Company, through Uniclan Healthcare Private Limited, is also present into Baby Hygiene products. The Company’s products are primarily sold under the flagship brand ‘DOMS’, as well as through other brands/ sub-brands, like C3, Amariz, FixyFix and Wowper and associate brand ClapJoy. The Company’s multi-channel distribution network is spread domestically across 28 states and 8 UTs of India as well as in 55+ countries globally covering US, Middle East & Africa, Asia Pacific, Europe and Australia. The Company’s keen focus on research and development (R&D), product engineering, backward integrated manufacturing operations, large and diverse product portfolio has enabled DOMS to become the fastest growing Stationery and Art material products company in India in terms of revenue over the past few years. With a focus on excellence and a commitment to consumer satisfaction, the Company has now become a trusted name in the global market. The Company’s long legacy is based on its commitment to quality, dependability and redefining the industry’s future.
