New Delhi, October 29, 2026: Noise, India’s leading smartwatch and connected lifestyle brand, has sold 10,000 units of Master Buds Open within the first hour of its launch on October 27, marking a strong initial response to its entry into the open-ear audio category. Featuring Sound by Bose technology, Master Buds Open expands the brand’s premium Master Series into a new listening format.
For Noise, Master Buds Open marks another step in building audio as a strategic growth pillar. With the Master Series, the brand is bringing together premium design, differentiated listening experiences and Sound by Bose technology across in-ear, over-ear and open-ear formats. Designed for everyday listening, Master Buds Open features an ergonomic C-bridge design, a 10.8mm custom dynamic driver and co-developed Dynamic EQ technology with six presets. The earbuds also offer 4-Mic ENC DNN technology for call clarity and up to 28 hours of total playback.
The growing interest in open-ear audio comes amid an evolving personal audio market. According to Counterpoint Research, while India’s TWS market grew by just 1% in 2025, shipments of open-wear stereo (OWS) devices nearly quadrupled during the year. These trends point to emerging opportunities for differentiated listening experiences as the category expands beyond traditional in-ear formats.
Master Buds Open is available in Carbon and Mercury metallic finishes at a special launch price of INR 9,999 across gonoise.com, Amazon, Reliance Digital, Croma and Vijay Sales.
About Noise
Noise is India’s leading smartwatch and connected lifestyle brand. The brand prioritizes consumer centricity, design innovation, and product excellence to constantly reinvent and introduce future-forward innovations in audio, wearables, and the connected lifestyle ecosystem. As a homegrown brand, it is committed to creating an experience-led ecosystem through futuristic yet meaningful technology. With patents and a strong R&D focus, their innovation arm, Noise Labs, boasts many industry-first breakthroughs and houses some stellar technologies across categories.
Noise is leading the charge to foster the growth of the industry and the nation’s vision, by boosting the manufacturing efforts under the Make in India initiative, fostering a strong community of people who want to connect on health, lifestyle, and fitness on NoiseFit App, while helping businesses ensure their employee wellbeing through the Corporate Wellness Program.
