Duroflex appoints Shridhar Balakrishnan as Group CEO of Duroflex Group

Duroflex appoints Shridhar Balakrishnan as Group CEO of Duroflex Group
Duroflex appoints Shridhar Balakrishnan as Group CEO of Duroflex Group

National, December 07, 2023: Duroflex, leading name in sleep and comfort solutions category proudly announces Sridhar Balakrishnan as the Group CEO of Duroflex Group. This strategic move aligns with the company’s vision to transition from a family-run business to a more corporate and professionally managed organization.

Mr. Balakrishnan will play a critical role in unifying the management and growth strategies of both the in-house brands under Duroflex Group – Duroflex and Sleepyhead.  Having worked previously in various leadership roles in professionally managed promoter owned businesses, Mr. Balakrishnan is well-positioned to lead this transition within the company. By consolidating leadership under one executive, the company aims to streamline decision-making processes and further synergize the collective strengths of the brands.

Mr. Balakrishnan’s strategic leadership will also guide Duroflex toward its vision of becoming a publicly listed empire in the years ahead.

A seasoned business professional, Mr. Balakrishnan’s career includes successful stints in change management, leading large multicultural teams, and navigating the complexities of scaling and managing businesses. He began his career at Marico, where he dedicated 17 years and grew to the role of Chief Operating Officer for clusters across South Asia, Middle East & Africa. During his tenure at Marico, Mr. Balakrishnan managed the P&L of international business units, overseeing Sales, Business Finance, and Supply Chain for the India business.

Following his successful stint at Marico, Mr. Balakrishnan took on the position of President & Head of Distribution at Star India after which he served as the MD & CEO at ACC Cement. His rich and diverse experience positions him as a valuable leader for Duroflex as the company strategically transitions to a more corporate entity under his leadership.

Commenting on his appointment, Mathew Chandy, CMD, Duroflex said, “We are thrilled to welcome Sridhar as the Group CEO for Duroflex Group. As we continue to grow and scale, it is critical for us to transition into a more professionally run organization, bringing in outside experience and perspective. Sridhar’s wealth of experience and strategic acumen aligns well with our vision. With his leadership, we are confident in taking Duroflex to a larger playing field, solidifying our position as a key player in the industry. We look forward to his guidance and expertise in steering Duroflex toward greater heights.”


Sridhar Balakrishnan, Group CEO, Duroflex said, “Duroflex has been in the forefront of driving the sleep solutions industry and I’m delighted to join a team of committed individuals bringing innovation to this category. One of my key goals is to help with putting together efficient processes and systems to drive synergies across verticals. Together, we will not only consolidate our leadership in the market but also explore new avenues for growth and sustainability.”