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Educational Campaign ‘Hiraba No Khumkar’ Evolves into a Broader Social Movement

Surat: Surat-based industrialist Piyush Desai’s educational campaign ‘Hiraba No Khumkar’, aimed at promoting education of the girl child, has evolved into a broader social movement with the additional financial support for the farmers affected by unseasonal rainfall.

Launched on the occasion of Prime Minister Narendra Modi’s 75th birthday i.e., September 17, 2025, the campaign initially supported 551 girls from economically disadvantaged families through educational assistance of Rs. 7,500 each, covering school fees and related expenses.

At an event today, the support was extended to another 551 students, taking the total number of beneficiaries to 1,102. So far, assistance amounting to Rs. 41,32,500 has been disbursed. The assistance of Rs. 7,500 each was also extended to 7,500 farmers affected by unseasonal rains.

Speaking on the occasion, Piyush Desai said, “Educating a daughter is the most effective way to strengthen the nation’s future. With the blessings of Hiraba, it is my resolve to continue this mission and reach many more families in the years ahead.”

He announced that the goal is to assist 21,000 girls through educational grants totaling Rs. 1,575 crores.

The event was attended by students, parents, social workers and industrialists, who commended the initiative and described it as an inspiration for the wider business community.

Piyush Desai considers, “Hiraba No Khumkar” campaign, launched with a strong sense of social responsibility, as one of the most meaningful endeavors of his life.

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