[Emerging Trends]e-Marketing in India


Octane.in , an e-marketing technology company that provides e-mail, SMS and web marketing platform has published their second annual report on e-marketing in India. The report titled “Gearing up for Growth”  reveals e-marketing trends in India and they are as follows:

1. More and more business will adopt social media and email to market the products.

2. Marketers want to establish a strong code of conduct and formulate anti-spam laws.

3. TRAI’s restriction on SMS marketing limit has forced the marketers to move towards email to communicate with the consumers.

4.Indian marketers are looking forward to integrate social media with email marketing and most of them practice permission based marketing.

You can download the report by following link.