[Emerging Trends]M-commerce

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M-commerce is the buying and selling of products and services through wireless devices like mobiles and personal digital assistants (PDAs). M-commerce is referred to as next generation of e-commerce where the consumer access internet to buy products and services making payments through their mobile devices itself. Moving the way, m-commerce has stolen the limelight from e-commerce and is on the process of restructuring the way the consumers shop online. As more and more people being tech savvy and all are turning to buy out a smartphone or tablet, the new wave of technology is encouraging marketers to come up with innovative ideas to build relationship with potential customer. The industries that have been affected with the growth of m-commerce are financial services, telecommunications, retail and information services. M-commerce is seen as the fastest and secured means to deliver contents relevant to products or services to prospective customer.

White paper on m-commerce.

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