Encompass Design India Limited (NSE: ENCOMPAS) today announced the launch of Blisshome, a smart everyday home furnishing brand designed to offer comfortable, functional and stylish bedding solutions for aspirational Indian consumers who lead busy lives. With this launch, Encompass continues to strengthen its home furnishing portfolio, building on the success of Stoa Paris.
Conceptualized based on the market research and need gaps in the segment, Blisshome addresses a clear whitespace in the Indian bedding industry – the new Indian consumer’s growing need for convenience-first solutions that fit seamlessly into their lifestyle and yet do not compromise on aesthetics.
As the first Indian bed linen brand with a pre-dominant fitted-sheet portfolio, the brand is designed to eliminate messy corners and keep beds looking neat throughout the day, making bed-making simpler and faster. Exactly what the busy aspirational India needs. Built for the long haul, Blisshome collections come with a 100+ washes guarantee, ensuring the same comfortable feel and wrinkle-free, polished finish wash after wash.
Blisshome combines aspirational designs with high everyday utility, offering consumers a practical and stylish bedding solution that keeps up with their lives.
The products will initially be available on Amazon.
