New Delhi – April 29, 2026 – In today’s enterprise sales environment, winning a deal goes far beyond securing a signed contract. Recognising this critical gap, presales expert Sathish Murthy, founder of Presalesforce.ai, has launched his new book, “The Technical Yes” — a practical guide to building technical trust and confidence early in the sales process. The book has already gained early traction, ranking as an Amazon Bestseller in Sales Techniques.
The book is built on a simple yet powerful idea: every successful deal has two components – the sales win and the technical win. While traditional sales approaches focus on closing deals, “The Technical Yes” emphasises the importance of convincing the stakeholders who evaluate, implement, and use the solution. Without this technical validation, deals often stall, face resistance, or fail to sustain long-term success.
Drawing on over two decades of experience across 12 countries, Murthy introduces the QPAST- CT (Questions(Discovery-Intelligence), Pitch Intelligence, Architecture Studio, Sizing, Total cost of Ownership – Competition, Technical Win) Framework, a seven-step methodology designed to help sales and presales teams systematically address customer concerns, reduce risk, and build credibility. The framework focuses on asking the right questions, deeply understanding customer challenges, aligning solutions effectively, and earning stakeholder trust before seeking commitment.
Speaking about the book, Sathish Murthy notes that success in modern enterprise sales is less about delivering a compelling pitch and more about fostering genuine understanding. “The answer is not a better pitch. It is better questions, curiosity, and the patience to build trust,” he says.
Targeted at technology sales professionals, presales teams, and business leaders, the book serves as a practical handbook for both newcomers seeking structure and experienced professionals aiming for consistency. It also provides leaders with a common framework to align their teams and improve deal outcomes.
With “The Technical Yes,” Murthy brings real-world insights into a structured approach, offering a valuable perspective on how organizations can navigate increasingly complex buying environments and secure decisions that truly last.
The book is now available globally across leading platforms including Amazon, Flipkart, and WFP stores.
About the Author
Sathish Murthy is a senior enterprise presales and technology sales leader with deep experience guiding complex, high-stakes deals across SaaS, cybersecurity, and enterprise platforms. With over two decades of experience spanning global markets, Sathish has worked across multiple roles including Sales Engineer, Presales Leader, and Field CTO. He has been at the forefront of complex technology deal-making across industries.
Sathish is the founder of Presalesforce.ai, a platform focused on advancing presales as a strategic function in modern enterprise sales. Through his work, Murthy has helped organizations build stronger technical validation processes, improve deal confidence, and drive more consistent outcomes.
Through years of real-world deal execution—wins, losses, and near-misses—he developed QPAST-CT, a practical framework designed to force clarity early in enterprise decision-making. His work focuses on transforming presales from reactive support into a strategic function that shapes outcomes, reduces risk, and improves deal predictability. “The Technical Yes” is a culmination of his hands-on experience across 12 countries, offering a practical, field-tested framework for today’s evolving sales landscape.
