Essence agency to work with India’s leading digital skill games company, Games24x7


Essence to be appointed as the integrated media agency of record for Games 24×7. Games24x7 to come up with new initiatives in their gaming features to attract their customers. Essence agency also expresses their happiness to work with one of the most leading digital skill games companies in India.

Essence, the global data, and measurement-driven media agency was recently appointed for Games 24×7, an online games company in India as the integrated media agency of record. Essence, founded in 2005 in London is an agency with 20 offices in 12 countries leading the movement with their trust and relevance in modern marketing.

The remit of Essence agency which is a part of GroupM includes media planning, media activation, and content innovation for all of Games24x7. Trivikraman Thampy and Bhavin Pandya are the founders of Games24x7 in 2006. Marquee venture capital firm Tiger Global and a host of investment entities from the United States are the initial investors of Games24x7. It enables cash, community, and creativity for its massive gaming community and a leading company consisting of full stack games with leading platforms like Rummy circle, My11cirlce, and ultimate games.

Games24x7 also succeeded in its partnership with national brand ambassadors like cricketer Sourav Ganguly. The company had diversified its business with investment in the international market and other technology partnerships.

Siddharth Banerjee, chief revenue and marketing officer of Games24x7, said that online gaming has become a market leader in India. The company is looking forward to building new interesting game propositions for the game enthusiasts. Games24x7 being one of the leading companies in online games in India with high growth and technology-driven is trying to use the power of data science to provide millions of game players a very new stylish and exciting gaming features.

By appointing an Essence agency, that uses data, analytics, and technology to deliver valuable advertising on brands and their customers, Games24x7 can add up their advantages. Anand Chakravarthy the managing director of Essence India also responded to this new appointment positively. He talked about how thrilled they are to work with Games24x7 to further accelerate their business.


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