Eureka Forbes awards the media contract to Zenith India


Leading agencies participated in a multi-agency pitch process that started in February of this year and saw Zenith win this contract. One of the best-known and longest-running consumer goods companies in India, Eureka Forbes, has chosen Zenith India, the Publicis Groupe ROI agency, to be its media AOR.  

Leading agencies competed in a thorough and competitive multi-agency pitch process that started in February of this year and saw Zenith win this contract. Due to its integrated, distinctive approach to planning and potent set of patented multi-channel technologies, Zenith was able to secure this contract.  

Zenith will take care of all aspects of integrated media planning, procurement, and implementation, including efforts related to performance marketing, digital, SEO, online commerce, data, technology, analytics, and insight (DTAI). Driving company growth and media engagement for the brand in a dynamic, constantly-changing technological environment will be the main goals of the project.  

“We are thrilled to partner with Eureka Forbes, a consumer goods firm that has built a place for itself and needs no introduction,” said Jai Lala, CEO of Zenith India. Zenith will help businesses expand faster and stay loyal to their brand’s purpose and vision by using a strong integrated approach and data-driven decision-making.  

We look forward to partnering with the brand on its expansion plans and helping them lead and excel in an era of new consumer and business demands through our differentiated thinking, diverse capabilities, and data and analytics skills. With an emphasis on return on investment, Zenith produces tangible outcomes and quantifiable outcomes. According to Sameer Wanchoo, CMO of Eureka Forbes India, “Eureka Forbes leads its respective categories in water and cleaning through brand and proposition distinctiveness, ongoing innovation, a digitally connected business process, and its execution rigour, offering both effectiveness and efficiency.”  

Our collaboration with Zenith will help us increase our effective reach among the right target audiences considering the shifting media habits of consumers and the extensive fragmentation of the multi-media market. We are certain that our collaboration with Zenith will further promote brand expansion and advance financial metrics. 

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