Mumbai, May 13: Global SS Beauty Brands Limited (GSSBB), a subsidiary of Shoppers Stop Limited, has entered a strategic and exclusive partnership with EuroItalia to build and scale its portfolio in India.
Founded in 1978, EuroItalia is a global fragrance and beauty company present in over 140 countries, known for creating iconic fragrances in partnership with leading fashion houses. Its portfolio includes brands such as Versace, Michael Kors, Moschino, Missoni, Dsquared2, Atkinsons, Brunello Cucinelli, among other iconic brands.
GSSBB will lead market development and brand building for EuroItalia’s portfolio in India, with a focus on scaling presence and accelerating category growth in the luxury fragrance segment.
This collaboration marks a significant step in EuroItalia’s strategy to scale and formalise its presence in India, one of the fastest growing markets for luxury fragrances. It will drive brand growth through curated retail experiences and targeted consumer engagement, with a clear emphasis on building visibility, relevance, and sustained consumer demand.
Giovanni Sgariboldi, CEO, EuroItalia “India is a high potential market for luxury fragrances, with a rapidly evolving consumer base and a growing appreciation for global brands. At EuroItalia, we focus on building brands with strong identity and long-term relevance. Global SS Beauty Brands brings the market understanding and capabilities required to develop our portfolio with intent. We look forward to strengthening our presence in India and building long term brand equity.”
Biju Kassim, MD and CEO, Global SS Beauty Brands Ltd said “This partnership with EuroItalia is an important step in our ambition to scale the luxury fragrance category in India. As consumer aspirations continue to evolve, we are seeing a strong shift towards premium and globally recognised brands. Our focus is on building these brands with intent by enabling meaningful expression, deepening consumer understanding, and delivering immersive retail experiences. With EuroItalia’s portfolio of iconic brands, we look forward to contributing to the continued growth of the category and strengthening our role as a platform for global beauty brands in India.”
About EuroItalia
EuroItalia is a Made in Italy excellence with a strong international vocation that since 1978 creates, produces and distributes iconic fragrances and beauty products for owned and licensed brands. The long-term vision of management and the quality of collaborators’ work have driven the company to become an established global player in the Beauty Industry, an achievement that rewards the relentless daily pursuit of perfection. Respecting the environment and people, EuroItalia is committed to acting responsibly to ensure the economic and environmental sustainability of the business. EuroItalia enhances and promotes the value of each single brand, creating trendy products.
Corporate website: www.euroitalia.it
About Global SS Beauty Brands Limited
Global SS Beauty Brands Limited (GSSBB) is a wholly owned subsidiary of Shoppers Stop Limited, India’s premium fashion, beauty, and gifting omnichannel destination. The core mission and vision of GSSBB is to be an authority in the Indian luxury beauty market and the partner of choice for leading international brands. Staying true to its vision, GSSBB focuses on building strong retail ecosystems, fostering authentic representation, delivering world-class experiences, and driving consumer education- effectively bridging global brand aspirations with local consumer impact.
GSSBB’s portfolio includes renowned international brands in partnership with L’Oréal International Division, spanning niche fragrances like Maison Margiela, premium brands such as Armani, Ralph Lauren, Azzaro; and premium skincare and makeup brands like Clarins and NARS among various other Global brands like Messi, Armaf, The Balm etc.

