Gurugram, September 14, 2026 – Excitel Broadband, India’s fourth-largest fiber-to-the-home (FTTH) broadband network, has launched #AagmanApnoKa, an AI-led campaign for Ganesh Chaturthi that celebrates the role of technology in bringing families closer. The campaign highlights how a reliable broadband connection can help people stay connected to the moments that matter, no matter where they are.
The campaign captures a familiar reality for many Indian families, where work, education and new opportunities often take loved ones to different cities and countries. The film follows a family welcoming Lord Ganesha home, as loved ones unable to attend in person join the puja through a video call. What starts as a virtual interaction becomes part of the celebration, showing how technology can bridge distances during moments that matter. The film culminates with the message, “Har Connection, Apno Ko Kare Kareeb.”
Speaking on the campaign, Aditya Jain, Chief Marketing Officer, Excitel Broadband, said, “Connectivity is often talked about in terms of speed and performance, but at Excitel, we see its value in the experiences it enables. With #AagmanApnoKa, we wanted to bring that thought to life through a moment that is deeply rooted in Indian culture and familiar to families across the country. Ganesh Chaturthi gave us a natural setting to explore how technology is changing the way we stay connected, while AI helped us tell that story in a fresh and contemporary way. We wanted the work to feel familiar at its heart, but different in the way it tells the story.”
#AagmanApnoKa is now live across Excitel’s social media handles. The campaign adds to Excitel’s recent marketing initiatives, including its association with the DP World Women’s Asia Cup 2026, as the brand continues to show up across key cultural and sporting moments.
About Excitel Broadband
Founded in 2015, Excitel Broadband, India’s fourth-largest fiber-to-the-home (FTTH) broadband network is serving nearly one million customers. The company pioneered truly unlimited data plans in India, offering high-speed broadband without hidden conditions or data caps. Recognized by international organizations including Ookla Speedtest and Opensignal, Excitel continues to drive fiber adoption through its core partner-led distribution model.
