EGGOZ Nutrition, a consumer-focused and integrated farmer egg brand based in Gurgaon, has launched a new campaign called “Extra in The Ordinary.” EGGOZ was founded on a desire to assist farmers in rural North India in increasing their yield and income.
EGGOZ has travelled a long and winding road to establishing itself as a farmer-owned and customer-focused egg brand, supplying innovative and high-quality, UV-sanitized garden-fresh eggs straight from the farm to the local shop, providing the most natural and bioavailable protein free of pesticides, steroids, and hormones.
EGGOZ recognizes the growing demand for UV-sanitized eggs in India and has launched a new campaign called “Extra in The Ordinary” to introduce the EGGOZ brand proposition and raise awareness about it. ‘Some Place Nice’ created the campaign, which was launched online with a mix of static and video assets to reach the target demographic and raise brand awareness.
This integrated marketing campaign features four video assets, each demonstrating how a daily dose of Eggoz Nutrition equips ordinary people with the skills they need to #Extraintheordinary. These four videos depict four different scenarios with screenplays centered on Family, Teenagers, Fitness, and Female-Centric screenplays, all emphasizing the achievement of modest but surprising goals to create the ‘Extra in The Ordinary’ feeling. With a mix of Mediums, EGGOZ has a targeted approach to reaching their desired TG.
The campaign is available on OTT platforms including Disney+Hotstar, SonyLiv, the India vs. South Africa ODI Series, YouTube, Facebook, Instagram, Google Display Network, and Impact properties like Inshorts and Truecaller.
“This campaign helps promote the company’s strengths as a consumer-focused and integrated farmer egg brand in India, as well as its aim of providing chemical-free, completely integrated eggs from farmers across the country,” said Abhishek Negi (Co-Founder), EGGOZ.
This campaign will raise awareness of EGGOZ’s world-class services and explain how the company, as a brand, is prepared to support India’s continued growth. With this integrated brand campaign, their goal is to establish their brand image and offering among current and potential customers.”
The campaign emphasizes how EGGOZ goes above and beyond for their customers by delivering super fresh eggs from farms to their plates after eleven safety checks, including UV Sanitization and ensuring an extensively researched quality hen feed, to ensure you get a consistent, tasty, happy, and nutritious quantity of protein with every egg.