“Eze Perfume Joins Forces with Meat Less Meet More and Mercy for Animals For a Scent-Sational Charity Event for Animal Welfare!”

"Eze Perfume Joins Forces with Meat Less Meet More and Mercy for Animals For a Scent-Sational Charity Event for Animal Welfare!"

~ Eze perfumes pledges to donate Rs. 10,000 to animal welfare for every social media post shared by celebrities and influencers ~


Mumbai, November XX, 2023 – In a first-of-its-kind move by a perfume brand, Eze Fine Perfume, the first D2C perfume from Sawai Fragrance, the leading manufacturer of fragrance elements, is proud to announce its new initiative that will take place in the sphere of ethical living with a charity fundraiser. The initiative will see the brand partnering with well-known actor and activistAmy Aela and sustainability advocate, Shreya Ghodawat for the launch of Meat Less Meet More, country’s first plant-based luxury networking dinner, which will include the animal charity fundraiser. A collaborative effort between Meat Less Meet More and Mercy for Animals, a noted a non-profit organisation dedicated to improving the lives of farmed animals, this unique animal charity fundraiser is set to redefine a cruelty-free living and will take place on 24th November at Akina, a popular luxury fine-dining hotspot in Mumbai.

In attendance will be several celebrities including Giorgia Andriani, Namrata Sheth, Rohit Suchanti, Sneha Ullal, etc championing the cause of cruelty-free living. This exclusive soiree, dedicated to serving mindfulness on a platter, is the brainchild of the dynamic duo Amy Aela, and Shreya Ghodawat. With the animal charity fundraiser being the highlight of the evening, it promises an extraordinary experience centred on sustainability, animal welfare, and conscious living. A monumental installation of Eze Perfume, a brand that is rooted in veganism will be among the numerous attractions lined up for the evening, symbolising the brand’s commitment to the noble cause of ethical living. Attendees can expect an array of engaging entertainment, immersive experiences alongside an unparalleled plant-forward dining experience, curated to showcase the delicious possibilities of a cruelty-free cuisine.

Since the fundraising event signifies a pivotal moment in the journey toward a more compassionate world, Eze Perfume has committed to donating proceeds towards animal welfare causes, with a special pledge of Rs. 10,000 for every post shared by celebrities or influencers, supporting this noble cause, on social media.