India, 30 October 2026: Ferrero Rocher, synonymous with premium indulgence, brought its signature golden touch to the timeless ghats of Varanasi, showcasing its limited-edition Golden Diya pack and Ferrero Rocher Bars. Ferrero India, part of the global confectionery group Ferrero, brought together the spirit of Diwali, the joy of gifting, and Ferrero Rocher’s iconic indulgence in an evening graced by actor Sonam Bajwa
The twilight sky above the Ganga came alive as three Ferrero Rocher-branded hot-air balloons rose into the air, while an illuminated on-ground setting recreated the brand’s golden world. Varanasi added a deep cultural dimension to the showcase. With its illuminated ghats, spiritual legacy, and timeless traditions such as the Ganga Aarti, the city captures the essence of the festive season through the glow of diyas and moments of togetherness.
Zoher Kapuswala, Marketing Head, Ferrero India Subcontinent, said, “Diwali is a time when traditions bring people together and thoughtful gifting takes on a deeper meaning. We believe in bringing a distinctive touch to these moments of joy with our signature golden offering. With our limited special Diwali edition Golden Diya pack, we bring the warmth and symbolism of an Indian tradition together with our Italian craftsmanship. Thereby, creating a gifting experience that feels rich, meaningful and distinctive. The launch of our new Ferrero Rocher Bars expands our portfolio, offering consumers new ways to experience Ferrero Rocher. Bringing these offerings to Varanasi, a city where tradition and the spirit of Diwali come alive so beautifully, makes this moment even more special for us.”
The evening featured Ferrero Rocher Golden Diya and Ferrero Rocher Bar hot-air balloons, followed by product unveilings and live performances. It culminated in a memorable boat ride along the Ganga, with floating diyas and the Ganga Aarti framing the ghats. The experience combined the city’s rich cultural heritage with Ferrero Rocher’s golden aesthetic, creating an unforgettable expression of the festive spirit.
Inspired by one of Diwali’s enduring symbols, the limited-edition Golden Diya draws on the traditional diya, blending and Indian motif with luxurious Italian craftsmanship. It offers a distinctive festive gifting option. The showcase also featured Ferrero Rocher Bars in Classic Hazelnut and 70% Cocoa Hazelnut variants, The branded hot-air balloon brought the Bars’ promise to life: “Like you’ve never seen before.”
The Varanasi showcase is part of Ferrero India’s larger festive campaign, which seeks to create meaningful experiences around gifting, family traditions, and togetherness across brands such as Ferrero Rocher and Kinder Joy. The company continues to explore ways to bring its global brand ethos closer and relevant to local traditions and deepen its connection with consumers and shoppers of India.
The limited-edition Golden Diya packs are available at ₹1,499, while Ferrero Rocher Bars are priced at ₹499 each. Both offerings are available through distribution channels across India.
About Ferrero India:
Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega-status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production. Headquartered in Pune, the company has regional sales offices in Chennai, Delhi and Kolkata with a robust distribution network across all the metros and mini metros of India. Ferrero’s well-known brands in India include Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. The ‘Kinder Joy of Moving’ (KJOM) program, Pietro Ferrero Kindergarten (Baramati), Anganwadis (Baramati), Primary schools (Baramati)and the 3MW roof top solar installation are success stories of Ferrero’s Sustainability initiatives in India.
For more information please visit: www.ferreroindia.com
About Ferrero Group
Ferrero Group is a global leader in sweet-packaged foods, renowned for iconic brands such as Nutella®, Kinder®, Ferrero Rocher®, and Tic Tac®, alongside local favorites. Founded in 1946 in Alba, Italy, Ferrero marks 80 years as a family-owned group, with 50,000 employees and operations in over 170 countries. The company combines a strong heritage and commitment to quality with continuous innovation across brands and categories, including ice cream, biscuits and bakery, breakfast cereals, and better-for-you offerings. Guided by a long-term vision, Ferrero focuses on sustainable and responsible growth, strengthening its presence in emerging segments while staying true to its values of excellence and care
